General Manager – Roofing Offers Market

Build the #1 roofing market leader within the leading category. We are a leading force in the United States (No. 1 in terms of size) Launching several new sectors – and roofing He is the first. We are hiring an operator founder who will take over this business from him 0 → 1 → nOwn P&L, and turn speed into market share.

Why this role matters

• Convert your vertical mounted playbook into a Go to source for high-falutin roofing twine At the national level.

• coordination Liquidity flywheel: Attracting high-quality homeowners, onboarding and retaining top contractors, and improving pricing and direction.

• Transform growth into solid unit economics (strong long-term value/solid access cost ratio), best-in-class quality assurance, and brand trust in a fragmented category.

• Hire and lead a small, elite team to scale quickly without compromising customer experience.

What you will drive and own

• Full Profit and loss For roofing works. Quarterly planning, forecasting and budget discipline.

• gtm: Defining ICPs (homeowners and contractors), positioning, pricing, and channel mix (search, affiliates, partnerships, paid social).

• Liquidity of supply and demand: Contractor acquisition, onboarding, service level agreements, churn prevention, and incentives.

• Quality lead and direction: Verification, registration, geo-targeting, real-time sending (under 30 seconds), refund/dispute policy

• Performance marketing: Daily experimentation, creative testing, ROI tracking, and attribution truth.

• Product and data: Collaborate with engineering/design on registration forms, anti-fraud, and dashboards; Tool metrics from start to finish.

• Operations: Playbook, Quality Assurance, Compliance, Payments, Vendor Management (callers/contact centers, data providers).

• a team: Recruiting quality players through growth, operations and partnerships; Build a culture of ownership and speed.

First 90/180 days – results

90 days:

• Pilots launch in 3 states,banner Over 150 active contractors With over 80% KYC/QA passes.

• Stand on guidance with SLA <30 secRecovery rate <3%, fraud rate <1%.

• Hit first Revenue milestone And proof LTV/CAC ≥ 6 months Payback on primary channels.

180 days:

• Expand to 10-12 states, Over 500 active contractors,CSAT/NPS >60.

• Scale 2-3 profitable channels; Offer dynamic pricing and higher-intent products (appointments and direct transfers).

• Closing of two strategic partnerships (manufacturers/associations/subsidiaries).

• Deploy operating cadence: weekly KPI reviews, monthly P&L, and quarterly roadmap.

You will thrive here if you…

• Do Construction operator Who likes 0 → 1 chaos and makes decisions with incomplete data.

• Write clearly, reflect on experiences, and charge daily.

• Obsessed with customer results and unit economics.

• He prefers ownership On consensus and do your best to quickly start up.

A must have

• 7-10+ years Two-sided markets or Home services (Leader, party, local services) with direct Profit and loss Accountability.

• Guide to scaling the program from Zero to multi state With strong retention and quality assurance.

• Hands-on training Performance marketingConversion funnel analyses, pricing, and operations playbooks.

• Experience in leading small and large teams. Recruitment, goal setting and training.

• US-friendly time zones; Excellent written English.

Nice to have

• Knowledge of roofing/home improvement field.

• Lead verification/anti-fraud, call center/caller groups (e.g., routing, quality assurance), and appointment products.

• Partner sales, channel deals and associations/manufacturers.

• Spanish a plus.

What we offer

• compensation: $180,000 – $240,000 + Bonus + Meaningful property rights (Tell us how cool that sounds to you.)

• Remotely firsttravel approximately 15-25% to attend market launches and partner events.

• A cross-sectional playbook, a real budget, and the autonomy to move quickly.

• Appreciate culture Ownership, clarity, speed and candor.

How to apply (two steps)

1. Send your CV/LinkedIn.

2. Mandatory application step (short and sweet): in 5-7 sentencesselect the fastest experiment you can perform Signed 100 qualified roofing contractors within 14 days (Channels, supply, quality assurance, risks). Looming (2-3 minutes) optional. We review and respond to every request.

We welcome candidates from all backgrounds and life experiences. If you’re excited about the role but don’t quite fit all the details, please apply – you could be exactly who we need.