Why is it called “jobs to be performed”? (And why is this important?) Written by Alan Kamel

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🔥 Why is it called “jobs to be performed”? (And why is this important?) Written by Alan Kamel

explained

For example, many people who have in the garden want to look great, they impress the neighbors, and claim that their children play, etc. These are the benefits that consumers want to enjoy, but – if possible – they don’t want to do work to achieve this. For this reason they employ (products) to do work – and keep it – these benefits.

>But wait! One of the solutions has the user does work: I + the grass tower!

Yes, and this makes JTBD very strong. There are often either technological or financial restrictions for the consumer, which ends up with the consumer request to do work. However, we must be clear that this is restrictions on the solution. We must strive to eliminate it. For example, the power of automatic grass is a horrific version of the use of professional grass care service.

>But wait! I love the grass. It is comfortable and enjoyable.

Well, this is part of the value icon you used to choose one solution. Some people do not like the feeling of field grass – others do not care. Some may think that the neighboring boy does not work well as employees as a letter – but they love the idea of ​​enhancing work ethics among children.

Click Enter or click to view the image in full size

Figure 4. Email you received from copper. This team gets it. The “task” product while enjoying the benefits. In this case, he remembers things for me, so you don’t have to worry about forgetting things

→ Ready -made meals

The “Job” borrowing in JTBD aims to raise the idea of ​​the employee who rents an employee to do work. When applied to innovation: Consumers “employ” products to do their help to make progress; The product does work, while the consumer has benefits (progress). If the product can provide these benefits, the consumer will continue to use it. If he cannot, the consumer divorces him, and something else is considered.

“Laku”: Create something that is not yet present

It is called Jobs to be performedno Jobs to do it or The jobs you do.

The purpose of the phrase “to be” is to indicate the idea of ​​creating something that is not yet present. For example, children often want to “be” when they grow up. They do not describe what they are now, and they describe what they want He is in the future.

This applies to everyone who has plans for the future. A child wants He is Firefighter. He wants an ambitious businessman He is successful. Boxing competitor wants He is hero.

Click Enter or click to view the image in full size

Figure 5. Children often talk about what they want to “be” when they grow up. They do not describe how they are today, and they describe how they want to be in the future

In the context of innovation and JTBD, the “to be” part describes the consumer in the future, not how the consumer is today.

Click Enter or click to view the image in full size

It is assumed that a “” be “part of the functions to be performed to the idea of ​​creating a future that has not yet existed. It is not called “jobs you perform” or “jobs to do.”

→ Ready -made meals

It aims to be part of the jobs to be performed to raise the idea of ​​the desired future. When applied to innovation: You must describe the task that the consumer must do in the future (i.e. the future “to be”), and not how the consumer is today or what he does today.

“finished”: When the required progress is achieved

Here is another critical point about the jobs to be performed: JTBD is about consumers to make a change. And when this required change occurs, the task is carried out. It is simply.

→ Ready -made meals

The “accomplished” part of the functions to make the idea that JTBD is a change process, and when this change is made, the demand for the product is also dissipated. When applied to innovation: The job to be done ends when the consumer achieves the progress they want.

👉 Read more at: Full Article



Hashtags: #called #jobs #performed #important #Written #Alan #Kamel

📰 Published by Alan Klement on 2018-10-18 23:23:00

From: Jobs to be Done – Medium
🔥 Why is it called “jobs to be performed”? (And why is this important?) Written by Alan Kamel

revealed

For example, many people who have in the garden want to look great, they impress the neighbors, and claim that their children play, etc. These are the benefits that consumers want to enjoy, but – if possible – they don’t want to do work to achieve this. For this reason they employ (products) to do work – and keep it – these benefits.

>But wait! One of the solutions has the user does work: I + the grass tower!

Yes, and this makes JTBD very strong. There are often either technological or financial restrictions for the consumer, which ends up with the consumer request to do work. However, we must be clear that this is restrictions on the solution. We must strive to eliminate it. For example, the power of automatic grass is a horrific version of the use of professional grass care service.

>But wait! I love the grass. It is comfortable and enjoyable.

Well, this is part of the value icon you used to choose one solution. Some people do not like the feeling of field grass – others do not care. Some may think that the neighboring boy does not work well as employees as a letter – but they love the idea of ​​enhancing work ethics among children.

Click Enter or click to view the image in full size

Figure 4. Email you received from copper. This team gets it. The “task” product while enjoying the benefits. In this case, he remembers things for me, so you don’t have to worry about forgetting things

→ Ready -made meals

The “Job” borrowing in JTBD aims to raise the idea of ​​the employee who rents an employee to do work. When applied to innovation: Consumers “employ” products to do their help to make progress; The product does work, while the consumer has benefits (progress). If the product can provide these benefits, the consumer will continue to use it. If he cannot, the consumer divorces him, and something else is considered.

“Laku”: Create something that is not yet present

It is called Jobs to be performedno Jobs to do it or The jobs you do.

The purpose of the phrase “to be” is to indicate the idea of ​​creating something that is not yet present. For example, children often want to “be” when they grow up. They do not describe what they are now, and they describe what they want He is in the future.

This applies to everyone who has plans for the future. A child wants He is Firefighter. He wants an ambitious businessman He is successful. Boxing competitor wants He is hero.

Click Enter or click to view the image in full size

Figure 5. Children often talk about what they want to “be” when they grow up. They do not describe how they are today, and they describe how they want to be in the future

In the context of innovation and JTBD, the “to be” part describes the consumer in the future, not how the consumer is today.

Click Enter or click to view the image in full size

It is assumed that a “” be “part of the functions to be performed to the idea of ​​creating a future that has not yet existed. It is not called “jobs you perform” or “jobs to do.”

→ Ready -made meals

It aims to be part of the jobs to be performed to raise the idea of ​​the desired future. When applied to innovation: You must describe the task that the consumer must do in the future (i.e. the future “to be”), and not how the consumer is today or what he does today.

“finished”: When the required progress is achieved

Here is another critical point about the jobs to be performed: JTBD is about consumers to make a change. And when this required change occurs, the task is carried out. It is simply.

→ Ready -made meals

The “accomplished” part of the functions to make the idea that JTBD is a change process, and when this change is made, the demand for the product is also dissipated. When applied to innovation: The job to be done ends when the consumer achieves the progress they want.

🔗 Read more at: Read Now



Tags: #called #jobs #performed #important #Written #Alan #Kamel

📰 Published by Alan Klement on 2018-10-18 23:23:00

From: Jobs to be Done – Medium