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🚀 81 Creativity is called to activate the thinking process Written by Tony Olwick
uncovered
Looking at some of the operators in the opposite direction may provide a possible inventor with an additional vision and new ideas. For example, one can reflect Trigger 24, “reduce the weight of the platform”, considering increasing its weight.
Generating ideas for the basic business model
Creating new platforms requires the creation of a new platform for delivery of value, but the need for creativity does not stop there. After the company formulates a smart concept of value delivery platform, it strikes the temporary stop button.
Before you adhere to spending the resources needed to embody the concept through a full range of product or service features and building a comprehensive work situation, the administration usually wants to know, “Can the concept earn money?” To ensure that it is possible, the concept must be supported, at this stage of the process of generating ideas, through a basic business model.
The basic business model is defined as the way the company will achieve revenues from the costs of supply and control through its operations. The model explains how the concept can be implemented profitable. For example, the company that imagines the idea of ​​chemical gums that contain a chemical to solve food particles may decide to reduce costs by insisting that its chemical supplier provides basic components in a directly processed form, thus avoiding additional treatment and investment costs in capital equipment. They may decide to increase revenues by selling gums to restaurants as an eloquent alternative to equality, as well as selling to consumers through typical channels. These cost and revenue decisions are two vital elements of the company’s primary business model and explain how this product can create a strong revenue flow.
If senior managers conclude, at this early stage of the innovation process, that the concept can earn money, they consider that it is worth seeking and release it to the next stage. In this turn, workers can determine the features of the product that must be included on the platform.
The administration does not yet need to know the exact cost of the product or the profitable extent; This account can only be made after pricing information and decisions related to the supply, distribution, marketing and sales series, and the status of work has been completed. Thus, it is important to distinguish between the basic business model of both the comprehensive business model and the revenue model.
Factors of comprehensive business model in considerations related to pricing, distribution, marketing, sales and advertising. On the other hand, the basic business model focuses only on the cost of the product and the chances of generating revenues that are directly related to the product and the contributors to the cost of production.
On the contrary, the revenue model, on the other hand, is not only concerned with opportunities to generate cost and revenue, but also with problems that affect the cash flow; It should explain how and when the revenues are collected. In fact, the basic business model is a sub -set of revenue model, both sub -groups of the comprehensive business model.
As one expects, revenue and comprehensive business models are formulated after the product entered the product development process. Given that the basic business model at this stage of the operation has an impact on significantly reducing research and development costs by ensuring that only valuable and profitable ideas are considered to be more work.
Creating the basic model on the models mentioned in Table 2 will help create an innovative equation and revenue. To achieve optimal results, first select the largest contributors to the changing cost and use the variable limit operators to reduce these costs. Then I use revenue generating operators to devise ways to increase revenues. Finally, use fixed cost reductions to reduce the fixed costs associated with production. The resulting equation determines the basic business model.
These operators are useful, whether the company creates a completely new business model, as is the case when developing a new value delivery platform, or when improving the current business model. For example, to improve her current business model, multi -unit housing manufacturers such as Centex, Toll Brothers or Lennar Corporation Trigger 17, “.Get rid of cost by using barter.“Builders can ask contractors to provide free landscapes for typical homes in exchange for advertising. They may then use the generation of revenues to run 27,”Transfer revenue from another person in the value chain,“To imagine the idea to start a mortgage lending company. (This worked in the automotive industry: GM and Ford derived more profits than their financial arms more than they did from actual car sales). Finally, the minutes of fixed cost limit 26,”.Make a fixed cost variableIt may serve as a starting point, which leads to the idea of ​​leasing rather than buying construction equipment. These improvements can be considered to be included in her current business models.
A similar approach is used to propose a basic business model to support the new value -value platform. For example, when creating an iPod/iTunes offer, Apple takes advantage of reducing variable variables 15, “”I have the infrastructure, not the content“When I created the format of ownership files, and later created iTunes to enable content distribution. It refuses to generate revenue 39,”Collect revenues in a different time or at a different frequency“When buyers are allowed to buy individual songs. You benefit from the firm -cost engine, fixed cost 24,”Take advantage of the capital investment that someone else has done“When there were deals to sell music produced by the registration companies.
This approach supports the creation of a basic business model, which enables management to conclude whether the concept of the statute will be profitable or not.
Table 2: Creativity creativity to excessive thinking about the business model
🔗 Read more at: Read Now
Hashtags: #Creativity #called #activate #thinking #process #Written #Tony #Olwick
Written by Tony Ulwick on 2020-01-31 02:41:00
From: JTBD + Outcome-Driven Innovation – Medium
🔥 81 Creativity is called to activate the thinking process Written by Tony Olwick
shared
Looking at some of the operators in the opposite direction may provide a possible inventor with an additional vision and new ideas. For example, one can reflect Trigger 24, “reduce the weight of the platform”, considering increasing its weight.
Generating ideas for the basic business model
Creating new platforms requires the creation of a new platform for delivery of value, but the need for creativity does not stop there. After the company formulates a smart concept of value delivery platform, it strikes the temporary stop button.
Before you adhere to spending the resources needed to embody the concept through a full range of product or service features and building a comprehensive work situation, the administration usually wants to know, “Can the concept earn money?” To ensure that it is possible, the concept must be supported, at this stage of the process of generating ideas, through a basic business model.
The basic business model is defined as the way the company will achieve revenues from the costs of supply and control through its operations. The model explains how the concept can be implemented profitable. For example, the company that imagines the idea of ​​chemical gums that contain a chemical to solve food particles may decide to reduce costs by insisting that its chemical supplier provides basic components in a directly processed form, thus avoiding additional treatment and investment costs in capital equipment. They may decide to increase revenues by selling gums to restaurants as an eloquent alternative to equality, as well as selling to consumers through typical channels. These cost and revenue decisions are two vital elements of the company’s primary business model and explain how this product can create a strong revenue flow.
If senior managers conclude, at this early stage of the innovation process, that the concept can earn money, they consider that it is worth seeking and release it to the next stage. In this turn, workers can determine the features of the product that must be included on the platform.
The administration does not yet need to know the exact cost of the product or the profitable extent; This account can only be made after pricing information and decisions related to the supply, distribution, marketing and sales series, and the status of work has been completed. Thus, it is important to distinguish between the basic business model of both the comprehensive business model and the revenue model.
Factors of comprehensive business model in considerations related to pricing, distribution, marketing, sales and advertising. On the other hand, the basic business model focuses only on the cost of the product and the chances of generating revenues that are directly related to the product and the contributors to the cost of production.
On the contrary, the revenue model, on the other hand, is not only concerned with opportunities to generate cost and revenue, but also with problems that affect the cash flow; It should explain how and when the revenues are collected. In fact, the basic business model is a sub -set of revenue model, both sub -groups of the comprehensive business model.
As one expects, revenue and comprehensive business models are formulated after the product entered the product development process. Given that the basic business model at this stage of the operation has an impact on significantly reducing research and development costs by ensuring that only valuable and profitable ideas are considered to be more work.
Creating the basic model on the models mentioned in Table 2 will help create an innovative equation and revenue. To achieve optimal results, first select the largest contributors to the changing cost and use the variable limit operators to reduce these costs. Then I use revenue generating operators to devise ways to increase revenues. Finally, use fixed cost reductions to reduce the fixed costs associated with production. The resulting equation determines the basic business model.
These operators are useful, whether the company creates a completely new business model, as is the case when developing a new value delivery platform, or when improving the current business model. For example, to improve her current business model, multi -unit housing manufacturers such as Centex, Toll Brothers or Lennar Corporation Trigger 17, “.Get rid of cost by using barter.“Builders can ask contractors to provide free landscapes for typical homes in exchange for advertising. They may then use the generation of revenues to run 27,”Transfer revenue from another person in the value chain,“To imagine the idea to start a mortgage lending company. (This worked in the automotive industry: GM and Ford derived more profits than their financial arms more than they did from actual car sales). Finally, the minutes of fixed cost limit 26,”.Make a fixed cost variableIt may serve as a starting point, which leads to the idea of ​​leasing rather than buying construction equipment. These improvements can be considered to be included in her current business models.
A similar approach is used to propose a basic business model to support the new value -value platform. For example, when creating an iPod/iTunes offer, Apple takes advantage of reducing variable variables 15, “”I have the infrastructure, not the content“When I created the format of ownership files, and later created iTunes to enable content distribution. It refuses to generate revenue 39,”Collect revenues in a different time or at a different frequency“When buyers are allowed to buy individual songs. You benefit from the firm -cost engine, fixed cost 24,”Take advantage of the capital investment that someone else has done“When there were deals to sell music produced by the registration companies.
This approach supports the creation of a basic business model, which enables management to conclude whether the concept of the statute will be profitable or not.
Table 2: Creativity creativity to excessive thinking about the business model
📌 Read more at: Source
Hashtags: #Creativity #called #activate #thinking #process #Written #Tony #Olwick
Authored by Tony Ulwick on 2020-01-31 02:41:00
Source Feed: JTBD + Outcome-Driven Innovation – Medium
