Binance is a leading global blockchain technology ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We’re trusted by more than 280 million people in over 100 countries for our industry-leading security, transparency of user funds, speed of the trading engine, significant liquidity, and unparalleled range of digital asset products. Binance’s offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain technology to build an inclusive financial ecosystem to advance money freedom and improve financial access for people around the world.

Responsibilities:

• Create high-quality content across multiple formats — blogs, CRM, banners, landing pages, press releases, social copy, and video scripts — to support entry-level product launches and major global campaigns.
• Work closely with Product Marketing Managers (PMMs) and cross-functional stakeholders to ensure content clearly explains Binance products, educates users, and drives engagement.
• Produce compelling content packages for product updates and cross-BU campaigns, ensuring consistency across all channels.
• Translating complex coding and Web3 concepts into simple, engaging narratives for global audiences.
• Edit and optimize agency or third-party content to meet Binance brand voice and quality standards.
• Collaborate with SEO and content teams to improve existing content for traffic, discoverability, and user experience.
• Deliver content on time within tight deadlines, quickly adapting to changing campaign and product marketing needs.
• Monitor and report on performance metrics (such as page views, CTR, and conversions) to measure impact and guide future improvements.

requirements:

• Bachelor’s degree or higher, preferably in marketing, journalism, communications, or a related field.
• 3-5 years (or more) of content marketing, editing, or copywriting experience – ideally in the cryptocurrency, fintech, or technology space.
• Excellent writing and editing skills across multiple formats and channels, with a portfolio that demonstrates clarity and impact.
• Ability to simplify technical or financial products into user-friendly content.
• Familiarity with search engine optimization (SEO) principles and content performance metrics.
• Strong collaboration and communication skills, with the ability to work effectively in global, cross-functional teams.
• Highly organized, adaptable and able to manage multiple projects in a fast-paced environment.
• Proactive, detail-oriented mindset with a commitment to maintaining quality under pressure.

Why Binance?• Shaping the future with the world’s leading blockchain ecosystem • Collaborating with world-class talent in a global, user-centric organization with a flat structure • Tackle unique, fast-paced projects independently in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salaries and company benefits • Work-from-home arrangement (arrangement may vary depending on the nature of a team’s work Employment) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is essential to our success.By submitting a job application, you confirm that you have read and agree to our terms Candidate Privacy Notice.

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