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This is a full time job

a description:
Digital Marketing Manager (Country)

Job title:
At Warner Music Group, we are a global group of music makers, music lovers, technology innovators, inspiring entrepreneurs, game-changing creatives, and passionate team members. Here we turn dreams into stardom and the audience into fans. We are guided by three core values ​​that underpin everything we do across our diverse businesses:

• curiousity: We do our best when we immerse ourselves in the culture and break through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• cooperation: Making music and getting it out into the world is about the power of authenticity amplified through teamwork. A great idea, like a great song, travels around the world. We ignite passions and build connections across our diverse community of artists, songwriters, partners and fans.
• commitment: We strive to achieve excellence for our team and talents. Everything in music begins with a leap into the unknown, and we are committed to keeping the faith, acting with integrity, and keeping our promises.

WMG is home to a wide range of artists, musicians and songwriters who fuel our success. That’s why we are committed to creating a work environment that actively values, values ​​and respects everyone. We encourage applications from people with diverse backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of the smart independent.

Job title: Digital Marketing Manager (Country)

A little about our team:
The digital team at Atlantic Music Group is a full-service, agency-like marketing team dedicated to building the careers of artists at the intersection of music and technology. We are responsible for the digital strategy and full marketing of all artists on our roster. As 360-degree artist partners, we cover all aspects of an artist’s career, including music, touring and merchandise. Through creative marketing campaigns, we build online and mobile fan communities with a focus on evolving how fans listen to, engage with and purchase music and related products. We create, market, distribute and optimize content, develop and implement CRM/fan acquisition strategies, and work with new and exciting digital platforms and startups.

Your turn:
This position is responsible for the day-to-day management of the digital marketing strategy for Atlantic Music Group’s country roster. The Manager will manage digital content development, grassroots digital community building, and development of artist accounts on relevant apps and sites (TikTok, Snapchat, YouTube, Twitter, Instagram, Facebook, etc.). Additionally, this role requires a strong understanding of the country music scene and audience. The Director will develop and implement platform-specific strategies that resonate authentically with country fans – leveraging grassroots loyalty, storytelling and live performance culture – while staying on top of trends in the digital space. This includes creating content optimized for discovery on TikTok and YouTube, deepening fan engagement through Facebook groups and community-led platforms, and collaborating with country tastemakers and influencers to amplify campaigns in ways that feel authentic to the genre.

Here you will get:
• Partner with key artists, managers and executives in the country to shape innovative and impactful digital marketing strategies
• Oversee multiple artist projects simultaneously, leading each stage of a digital music release from concept to completion
• Collaborate with product managers and our internal creative, development and video teams to bring artist visions to life
• Work closely with the influencer marketing team to deliver cohesive campaigns with digital strategy and overall artist positioning proposition
• Exchange ideas and implement creative marketing initiatives that attract fans and achieve results