In this hands-on workshop, you’ll learn the science of how people buy anything and how to use those insights to build products that customers really want.

Austin, Texas – January 29-30, 2015
Space is limited.

Workshop overview

Most products fail. Not because we fail to build what we set out to build, but because we needlessly waste time, money, and effort building the wrong product.

But customers don’t just buy a product, they switch from something else. Customers don’t just leave the product, they switch to something else. It is in these moments of switch that the deepest customer insights can be found.

In this hands-on, two-day workshop, you’ll learn a systematic methodology that combines the best Lean operating techniques with to-do techniques, and show you exactly how to discover what customers want and build better products.

Bob is an entrepreneur, innovator, and “milkshake man” from Clayton Christensen’s famous example of “jobs to be done.” Bob was one of the main architects of the JTBD framework in the mid-1990s.

Over the past six years, Chris has transformed JTBD from a complex theory into an easy-to-understand and highly effective design tool. It helps companies from Fortune 500 to startups develop great products by revealing what really drives consumers to buy.

Ash has been praised for providing some of the best and most practical advice to entrepreneurs and entrepreneurs around the world. He is the author of the international bestseller Running Lean, and creator of the Lean Canvas.

Who should attend?

This workshop is designed for entrepreneurs, entrepreneurs, and other visionaries tasked with bringing bold new ideas to life.

“If you design products, I can’t recommend anything more important.”
Ryan Singer, Product Manager at 37Signals

What you will learn

• You’ll learn how to break down your idea into a clear vision and strategy for validation.
• You’ll learn new techniques to discover deep insights that most companies don’t bother to dig up.
• You will get basic education about the tasks to be done by creative people.
• You’ll understand why people switch from one product to another and how you can increase the odds that the switch will go your way.
• You will be able to apply all of this to your product during the workshop.

Workshop bonus items

Workshop participants also receive these additional items:

• A copy of the To-Do Guide ($25)
• Copy of Running Lean ($25)
• A copy of the upcoming book: Customer Factory ($30).
• 3-month access to innovative accounting tool LeanStack ($87).

How to attend

This workshop will be hosted at Capital Factory’s beautiful office in downtown Austin.

Capital factory
16th floor, Omni Hotel,
8th and Brazos Street,
Austin, Texas

Early registration is open now – save 20% instantly

Two-day workshop. Early bird pricing for businesses: $1,197
2-Day Pricing Bird Starter Workshop for Startups: $797
*A startup is defined as a company with 10 or fewer employees.
* Additional 20% savings for teams larger than 5.

Space is limited.

Early bird pricing ends at 11:59pm on January 10th.
Prices will rise to $1,497 for businesses and $997 for startups after that.

100% Money Back Guarantee

Your teachers are praised for providing some of the best and most practical advice for entrepreneurs and innovators. At this event, you’ll not only hear theory and a range of case studies, you’ll roll up your sleeves and push your idea forward. If the event fails to deliver on this promise, we will gladly refund the full ticket price.

Startup competition

First startup to get 100 retweets for #runninglean-switch and workshop link: http://spark59.com/workshops/running-lean-switch-atx You will win a free ticket to the workshop.
Email team@spark59.com To claim your prize.

Save yourself months of wasted effort and frustration from building something no one wants.