Singapore issues greenery washing instructions for companies News | Environmental works

Singapore issues greenery washing instructions for companies News | Environmental works
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Singapore issues greenery washing instructions for companies News | Environmental works

The competition of the Singapore competition has published new guidelines to reduce environmental claims and a misleading product, a practice known as the name Green wash.

The Competition and Consumers Committee in Singapore (CCS) issued guide On Monday, five companies are set for follow -up when submitting claims on the characteristics of their products, uses or benefits. These include ensuring that the claims are accurate, clear, meaningful, evidence based on evidence.

“In addition to helping companies comply with the laws of fair trading in Singapore, we hope this guide will support companies in providing products clearly and confidently while building customer confidence.” “We want to make sure that environmental claims-and all quality claims-reflect real facts instead of empty promises.”

CCS said it was driven by concerns about mysterious or misleading environmental claims, as well as recent enforcement procedures against companies that have found them misled the consumers.

The guidance, which was nearly two years at work, comes 10 months after the ban on the announcement of Vitagit to make A non -eligible claim Flying with the airline has a lower effect on the environment.

Quality claims in CCS: Main Principles

Green directives in competition and consumers in Singapore are proposed the following principles of companies to adhere to:

1: The claims must be correct and accurate

verify The accuracy of claims before communicating with consumers. Ensure that the claims do not mislead consumers about the reason they need the product.

2. The claims must be clear and easily understood

Consider how the ordinary consumer interprets the demand. Using a clear language and avoiding technical terms. Avoid using mysterious or excessive vague data, or images that may mislead consumers.

3. The claims must be meaningful

Focus on the features of the physical product instead of products that are not important, standard or mandatory. Any comparisons with other products should be fair and proven.

4. The claims must be accompanied by material information

Providing sufficient proof of any submitted claim. Providing support information in a way that can be accessed as soon as possible.

5. The claims must be supportable

Reasonable allegations with reliable evidence. Requests to return with the evidence is valid, specific and event. Any ambitions or goals demanding that they be achieved and can be achieved reasonably.

Source: ccs.gov.sg

The most prominent state of its green washing in Singapore has so far a promotional offer for the year 2023 for the consumer electronics company demanding consumers It can “save the ground” by buying energy -saving air conditioners.

The CCS Greenwashing Directory, which was developed with inputs of industry and business societies, includes case studies to clarify how principles are applied in practice.

The Control Authority urged consumers to carefully check marketing claims and search for reliable proof or reviews before purchases.

Consumers also encouraged reporting or misleading advertisements to the Consalled Consumer Association (Case) or the Advertising Standards Authority in Singapore. Only a handful of complaints about the green washing was submitted by ASAS.

Green washing has become a global anxiety as more companies seek to market themselves as sustainable, although the Asia organizers were relatively slow to address doubtful green claims.

It is considered Australia The most progressive country in treating green washing in Asia and the PacificWith a large number of fines equipped for companies including Qantas airlines, Woolworths and the Clorox Home Commodity Company over the past 18 months.

Last week, Australian financing organizer Take legal measures Against credit investment management services for its green fund in its environmental and social funds and governance (ESG).

Green washing cases for her Decline Over the past two years The environmental and social language and governance (ESG) fades from the dictionary of corporate.

https://www.eco-business.com/news/singapore-issues-greenwashing-guidelines-for-businesses/

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