Duties
Providing reports to assistant vice president, marketing and communications, and working cooperatively with the assistant manager and strategic communications. This position is responsible for the leadership to develop and implement integrated marketing strategies at the level of institutions to enhance the TRU brand and support the university’s mission, goals and strategic priorities. The Marketing Director plays a pivotal role in the development and protection of the brand and TRU, who is responsible for the university’s total marketing strategy, digital experience and basic creative services.

The Marketing Manager leads the results -based marketing strategies and plans that are implemented via multiple channels in digital media and printing, which enhances participation of importance with a trend with many target fans of Tru. The situation works cooperatively with the leaders of division, colleges and marketers throughout the campus to enhance all institutional marketing and the region, facilitate synergy for efficiency and improvement, measurement and analysis of the effectiveness and results of all activities, and ensure that marketing and plans strategies throughout the rate.

Marketing Director is a major connection to university colleges and major departments such as Tru Open Learning and Tru World and enrollment services, as they effectively transfer the basic strengths of the brand in a way that supports distinctive units while enhancing the total reputation of the university. The job operator provides advice and guidelines on marketing principles and best practices for leaders and marketers in Tru.

The job operator leads an integrated management of the brand and identity service, marketing strategy (including advertising), creative services, and digital experience. The manager runs employees, mentors and trainers to ensure a high level of quality and consistency in all presentations of the TRU through multiple channels, and a high level of stimulation and participation.

The ideal filter is both insight and thinking about business, with a record of planning, implementation, communication and analyzing marketing branded marketing strategies.

• Developing and implementing the institutional marketing strategies and plans that depend on the brand and support comprehensive university goals and priorities.
• Management, planning and implementation of a wide range of campaigns, initiatives, projects and tools that enhance a positive image and reputation for the university, and work cooperatively with the assistant director, strategic communications
• Leadership and management of the institutional marketing portfolio for: brand and identity, marketing strategy (including advertising), creative services, and digital experience.
• Enhancing the alignment of the brand and the consistency of marketing initiatives throughout colleges and departments, and linking these initiatives to comprehensive university marketing goals, according to the necessary and working in a cooperative manner and thinking with leaders and marketers throughout the campus
• Presenting the lawyer and guidance on the principles of marketing and best practices for the marketing team, leaders and marketers throughout the campus.
• Communication and constantly enhance the criteria of the brand and identity at the university in favor of protecting the professional reputation and the distinguished sites of the institution, including supervising an effective visual identity system with instructions
• Use market research to inform the development of marketing strategies and plans.
• Developing and monitoring measures to assess the effectiveness of marketing strategies and activities.
• Planning, allocating and accounting for human and financial resources, ensuring effective and effective use of these resources
• Development, on an annual basis, managing a comprehensive and measurable operating plan
• The trainer, stimulating employees, providing continuous counseling and professional development
• Cooperation with other campus units on financial and human resources improvements to institutional marketing strategies, plans, campaigns and initiatives
• Follow the current trends and best practices in marketing and applying learning on the Tru environment as necessary
• Be a strong member of the strong Marcom.
• The marketing function is for the working groups and the higher university committees.

Reports for
Assistant Vice President, Marketing and Communications

• Post -secondary degree in business, marketing, marketing communications, advertising, related work field or experience in equivalent work.
• At least 10 years experience in the field of marketing, with several years at a large level and responsibility to complete employees. A post -secondary experience is one of the assets.
• Experience in planning and implementing strategic and integrated marketing strategies, including creating and implementing projects and campaigns aimed at many masses.
• Driving experience and benefit from the results of the market research program.
• A strong understanding of marketing and experience opportunities to take advantage of marketing opportunities in the digital field, including the automation of the campaign and operations, as well as generating bullets, care and transfers.
• Skills related to the strong personality and the ability to build and maintain relationships on all levels of the organization.
• Understanding the process of collective decision -making.
• The ability to work effectively in a complex environment governed by the final dates, strict budgets, priorities and competing interests for various stakeholders groups.
• Excellent skills in strategic thinking budget with tactical implementation and creative marketing ideas with data -based decisions.
• Classified and pronounced communication skills are excellent.
• Strong display skills.
• Budget planning and control experience.
• He has proven successful in working with other external agencies and suppliers to develop and manage integrated marketing campaigns.
• Show the efficiency of the team’s management, including employing the appropriate employees, the burden of work, the project assignment, the advice of performance, skills building, and motivation.
• The ability to lead multi -functional teams and their crosses and develop positive relationships and partnerships with various leaders and stakeholders towards achieving comprehensive common goals.