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This is a full time job

Senior Manager, Direct-to-Fan (USA)

Job title:

At Warner Music Group, we are a global group of music makers, music lovers, technology innovators, inspiring entrepreneurs, game-changing creatives, and passionate team members. Here we turn dreams into stardom and the audience into fans. We are guided by three core values ​​that underpin everything we do across our diverse businesses:
• Curiosity: We do our best when we immerse ourselves in culture and break through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and presenting it to the world is all about the power of authenticity fostered by teamwork. A great idea, like a great song, travels around the world. We ignite passions and build connections across our diverse community of artists, songwriters, partners and fans.
• Commitment: We strive to achieve excellence for our team and talents. Everything in music begins with a leap into the unknown, and we are committed to keeping the faith, acting with integrity, and keeping our promises.

WMG is home to a wide range of artists, musicians and songwriters who fuel our success. That’s why we are committed to creating a work environment that actively values, values ​​and respects everyone. We encourage applications from people with diverse backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of the smart independent.

Job Title: Senior Manager, Direct-to-Fan (USA)

Section: Direct Fan Services, Global Marketing

Reports to: Senior Vice President of Global Direct Fan Services

Location: Los Angeles, California

A little about our team:

We are looking for a highly organized, proactive, and direct-to-fan Senior Manager to join Warner Music Group’s global marketing team.

Your turn:

The Senior Director of Direct-To-Fan will lead Atlantic Records’ strategy to connect artists and fans, incorporating modern fan engagement into campaigns and artist development. This role collaborates closely with the frontline marketing team in the USA, the global marketing audience and fan engagement teams, and the broader D2F network to deliver innovative, data-driven initiatives that strengthen artist-fan relationships and build long-term value.

Reporting to the Senior Vice President of Global Direct Fan Services, the senior director is a strategist who understands fandom as culture and commerce. They will support new platforms, technologies and community-first models that give fans real value, keeping Atlantic artists at the forefront of how music and audiences evolve.

Here you will get:

Strategy and leadership
• Partner with Atlantic Records, alongside Senior Vice President of Global D2F Services and Senior Director of Fan Engagement, to shape and deliver the label’s D2F strategy.
• Incorporate a fan-first approach into planning brand campaigns and artist stories.
• Support innovation by experimenting with new platforms, tools and community models within brand campaigns.

Fan acquisition and engagement
• Shaping how Atlantic artists gain, engage and retain fans, ensuring fans have compelling reasons to sign up and stay connected.
• Work with audience and fan engagement teams to turn casual listeners into active superfans using first-party data, direct communications, and community building.
• Share best practices for cultivating fandom beyond social platforms, including direct communication channels and fan monetization.

Cooperation and support
• Build strong partnerships with Atlantic teams, ensuring D2F practices are embedded in naming activity.
• Work in partnership with the global network of D2F leaders to ensure Atlantic campaigns are supported and connected across regions.
• Act as a strategic advisor to marketers, enabling them to make the most of D2F platforms and data.

Measurement and insights
• Define KPIs and success metrics for D2F adoption at Atlantic Records, focusing on fan growth, engagement and lifetime value.
• Use analytics to evaluate campaign performance and provide insights that improve strategy and demonstrate impact.
• Track trends in fandom, digital culture and consumer behavior to ensure Atlantic artists stay ahead of the curve.

About you:
• 7+ years of experience in digital or direct fan marketing roles, ideally within music or entertainment.
• Proven ability to drive adoption of new platforms and practices within a label or brand environment.
• Deep understanding of fan behavior, community building and data-driven marketing.
• Strong stakeholder management skills with experience influencing senior leaders and cross-functional partners.
• Familiarity with CRM, e-commerce and community platforms within the creative industries.
• Excellent communication and collaboration skills. Able to translate global strategy into label execution.
• A modern D2F strategist who thrives at the intersection of culture, technology, and audiences.
• Curious and forward-looking, always exploring new ways to connect artists and fans.
• Data-informed but fan-first, able to balance vision, creativity and community building.
• Collaborative and influential, with the ability to embed new practices across the naming team.
• Passionate about music and fan engagement, with a strong belief in the power of fandom in building a long-lasting career.

about us:

As home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, None Such, Parlophone, Rhino, Roadrunner, Sire, and Warner Records, Warner Classics, and many of the world’s leading record labels, Warner Music Group supports emerging artists and global stars alike. Our renowned publishing company, Warner Chappell Music, represents songwriters and producers across genres with a catalog of over one million copyrights worldwide. Warner Music Group is also home to the ADA, which supports the independent community, as well as its artist services division WMX. Additionally, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: independent minds. Main voice.

Do you like this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly through your LinkedIn. Applying via LinkedIn will import all the information you put on your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We take our time to review all resumes and find the best people for WMG.

Thank you for your interest in working for WMG. We love it here, and we think you will too.

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This position requires a minimum of four days a week in the office. We value collaboration within the office and believe it is essential to developing talent and fostering strong working relationships.

Salary range

$120,000 to $135,000 per year

Salary ranges are included in job advertisements where required by law. Actual base salary depends on many factors, such as work experience and business needs. The pay range is subject to change at any time depending on a variety of internal and external factors.

Warner Music Group is an equal opportunity employer.