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This is a full time job

Digital Influencer Marketing Coordinator (Hip-Hop/R&B/Global)

Job title:

At Warner Music Group, we are a global group of music makers, music lovers, technology innovators, inspiring entrepreneurs, game-changing creatives, and passionate team members. Here we turn dreams into stardom and the audience into fans. We are guided by three core values ​​that underpin everything we do across our diverse businesses:
• Curiosity: We do our best when we immerse ourselves in culture and break through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and presenting it to the world is all about the power of authenticity fostered by teamwork. A great idea, like a great song, travels around the world. We ignite passions and build connections across our diverse community of artists, songwriters, partners and fans.
• Commitment: We strive to achieve excellence for our team and talents. Everything in music begins with a leap into the unknown, and we are committed to keeping the faith, acting with integrity, and keeping our promises.

WMG is home to a wide range of artists, musicians and songwriters who fuel our success. That’s why we are committed to creating a work environment that actively values, values ​​and respects everyone. We encourage applications from people with diverse backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of the smart independent.

Job Title: Digital Influencer Marketing Coordinator

A little about our team:

The digital team at Atlantic Music Group is dedicated to building artists’ careers through the intersection of music and technology. By leveraging influencer partnerships and through creative marketing campaigns, we build fan communities online and mobile, with a focus on evolving the way fans listen to, engage with and purchase music and related products. We create, market, distribute and optimize content, develop and implement CRM/fan acquisition strategies, and work with new and exciting digital platforms and startups.

Your turn:

We are looking for a creative, smart and highly organized Digital Influencer Marketing Coordinator to support and amplify our Hip Hop and R&B artists. This role will play a key role in identifying rising digital tastemakers, activating influencer partnerships across platforms (particularly TikTok and Instagram), and helping artists build lasting cultural relevance online.

Here you will get:
• Assist in planning and executing impactful marketing campaigns for hip-hop and rap artists across the Atlantic Music Group roster.
• Identify and maintain relationships with relevant influencers, tastemakers, meme accounts, dancers, streetwear creators, and culturally relevant content creators.
• Support the development of custom campaign briefs for each song or artist, ensuring impactful content aligns with the tone and identity of the artist.
• Track emerging trends and widespread challenges within online hip-hop/rap communities, highlighting opportunities for proactive engagement with content creators.
• Manage campaign logistics, including outreach tracking and product/correspondence coordination when appropriate.
• Monitor and report on influencer campaign performance using tools like Creator Core, Cobrand, and internal metrics dashboards.
• Collaborate closely with artist product managers, A&R, creative teams, and outside agencies to align on campaign goals and timelines.
• Support influencer onboarding for in-person activations, video shoots, listening sessions, and community initiatives.

About you:
• 1-2 years of experience in influencer marketing, digital marketing, social media, or related field – preferably in music, entertainment, or youth culture.
• Deep familiarity with hip-hop and rap culture, online communities, and related creators across TikTok, YouTube, Instagram, and emerging platforms.
• Excellent written and verbal communication skills with a knack for persuasive emails and campaign briefs.
• Demonstrated ability to juggle multiple projects in a fast-paced environment and remain detail-oriented under pressure.
• A passion for discovering music and a desire to support new sounds and movements within the genre.

We’d love it if you also have:
• Experience with influencer management platforms and campaign reporting tools a plus.

about us:

As home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, None Such, Parlophone, Rhino, Roadrunner, Sire, and Warner Records, Warner Classics, and many of the world’s leading record labels, Warner Music Group supports emerging artists and global stars alike. Our renowned publishing company, Warner Chappell Music, represents songwriters and producers across genres with a catalog of over one million copyrights worldwide. Warner Music Group is also home to the ADA, which supports the independent community, as well as its artist services division WMX. Additionally, WMG includes film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: independent minds. Main voice.

Do you like this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly through your LinkedIn. Applying via LinkedIn will import all the information you put on your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We take our time to review all resumes and find the best people for WMG.

Thank you for your interest in working for WMG. We love it here, and we think you will too.

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This position requires a minimum of four days per week in the office. We value collaboration within the office and believe it is essential to developing talent and fostering strong working relationships.

Salary range

$21.79 to $23.07 per hour

Salary ranges are included in job advertisements where required by law. Actual base salary depends on many factors, such as work experience and business needs. The pay range is subject to change at any time depending on a variety of internal and external factors.

Warner Music Group is an equal opportunity employer.