Binance is a leading global blockchain technology ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We’re trusted by over 280 million people in over 100 countries for our industry-leading security, transparency of user funds, speed of the trading engine, significant liquidity, and unparalleled range of digital asset products. Binance’s offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance money freedom and improve financial access for people around the world. We are looking for a Marketing Manager for Mexico who will lead and implement the local marketing plan in Mexico and Colombia. This includes global campaigns, local campaigns for the local user, planning activations, participating in events in the country and interacting with the community. The focus is on driving key metrics, with a full-funnel approach, from acquisition to engagement and conversion.

Responsibilities:

• Lead and support the strategic marketing plan that includes strategy, planning and implementation. This also means hands-on training on tasks such as campaign creation and execution, working in collaboration with central teams (i.e. creative, partnerships, brand, product), adaptation creation and localization, evaluation, implementation and reporting.
• Coordinate and define all aspects of marketing campaigns in Mexico and Colombia, such as growth mechanisms, engagement and branding activities;
• Lead brand, communications and product campaigns;
• Create campaigns through the eye of the local consumer and consider social media, collaborating with and engaging with paid and SEO aspects;
• Act as a bridge between user acquisition campaigns and brand marketing. Leading brand and user-centric narrative across industries to drive user growth and adoption;
• Stimulate new campaign ideas to increase conversion and product adoption;
• Maintain campaign calendar, planning and prepare clear campaign reporting, including local and global campaigns;
• Copywriting and proofreading campaign communications;
• Measure, report and analyze cross-channel campaign performance and translate results into actionable, data-driven recommendations to improve future performance;
• Devise and implement testing and learning strategies while delivering results;
• Support paid acquisition campaigns, referral campaigns and co-marketing campaigns;
• Lead local events, community meetings, and on-the-ground educational efforts;
• – Responsible for organization, implementation and communication on social channels.

requirements:

• 5+ years of experience in digital marketing roles
• Bilingual English/Spanish required to be able to coordinate with partners and stakeholders abroad;
• Experience working with integrated marketing campaigns.
• Project management skills;
• Understand the cryptocurrency market in general;
• Experience or strong interest in copywriting.
• Good understanding of branding, performance marketing and analytics.
• Experience in social media, community management, and influencer marketing is a plus.
• Practical approach;
• Demonstrates a clear and concise communication style, with a creative/interesting touch when appropriate;
• Familiarity with AI tools for community engagement, content creation, user segmentation, or campaign automation (e.g., ChatGPT, Midjourney, Notion AI, Discord/Telegram AI bots);
• He has worked in international teams and has experience managing projects with multiple stakeholders;
• Strong sense of responsibility and stress resistance.
• Self-motivated and results-oriented.

Why Binance?• Shaping the future with the world’s leading blockchain ecosystem • Collaborating with world-class talent in a global, user-centric organization with a flat structure • Tackle unique, fast-paced projects independently in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salaries and company benefits • Work-from-home arrangement (arrangement may vary depending on the nature of a team’s work Employment) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is essential to our success.By submitting a job application, you confirm that you have read and agree to our terms Candidate Privacy Notice.

Listed in: Encryption functions, Web3 encryption functions, Search for crypto jobs, Web3 Marketing Jobs, Web3 Trading Jobs, Non-technical crypto jobs, Exchange crypto functions, Social Media Jobs Web3, Content encryption functions, Web3 Security Jobs, Community crypto jobs, Discord encryption functions, Crypto Manager Jobs, Web Data Jobs 3, Web3 SEO Jobs, Financial crypto jobs, Artificial Intelligence Jobs Web3, Full time coding jobs.