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This is a full time job

Senior Director, Fan Engagement (US)

Job title:

At Warner Music Group, we are a global group of music makers, music lovers, technology innovators, inspiring entrepreneurs, game-changing creatives, and passionate team members. Here we turn dreams into stardom and the audience into fans. We are guided by three core values ​​that underpin everything we do across our diverse businesses:
• Curiosity: We do our best when we immerse ourselves in culture and break through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and presenting it to the world is all about the power of authenticity fostered by teamwork. A great idea, like a great song, travels around the world. We ignite passions and build connections across our diverse community of artists, songwriters, partners and fans.
• Commitment: We strive to achieve excellence for our team and talents. Everything in music begins with a leap into the unknown, and we are committed to keeping the faith, acting with integrity, and keeping our promises.

WMG is home to a wide range of artists, musicians and songwriters who fuel our success. That’s why we are committed to creating a work environment that actively values, values ​​and respects everyone. We encourage applications from people with diverse backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of the smart independent.

At Warner Music Group, we are a global group of music makers, music lovers, technology innovators, inspiring entrepreneurs, game-changing creatives, and passionate team members. Here we turn dreams into stardom and the audience into fans. We are guided by three core values ​​that underpin everything we do across our diverse businesses:
• Curiosity: We do our best when we immerse ourselves in culture and break through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and presenting it to the world is all about the power of authenticity fostered by teamwork. A great idea, like a great song, travels around the world. We ignite passions and build connections across our diverse community of artists, songwriters, partners and fans.
• Commitment: We strive to achieve excellence for our team and talents. Everything in music begins with a leap into the unknown, and we are committed to keeping the faith, acting with integrity, and keeping our promises.

WMG is home to a wide range of artists, musicians and songwriters who fuel our success. That’s why we are committed to creating a work environment that actively values, values ​​and respects everyone. We encourage applications from people with diverse backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of the smart independent.

Job Title: Senior Manager, Fan Engagement

A little about our team:

We are looking for a highly organized and proactive Senior Director of Fan Engagement to join Warner Music Group’s global marketing team.

Your turn:

The Senior Director of Fan Engagement will play a key role in leading Warner Music Group’s CRM strategy, overseeing how we connect with millions of fans via email, SMS and emerging direct-to-fan channels. This role is responsible for ensuring CRM campaigns are impactful, data-driven and consistent across ratings and regions, while supporting fan-first practices that turn casual listeners into superfans.

The Senior Director manages a team of two and partners with brands, global marketing teams and external partners to deliver high-quality campaigns, embed best practices and ensure WMG’s fan engagement activity is aligned with global priorities while driving meaningful results across the brand.

Here you will get:
• Partner with the Director of Global Fan Engagement to formulate and implement WMG’s fan engagement strategy
• Provide leadership to the fan engagement function globally, ensuring consistency and best practices across brands and regions
• Support innovation by adopting new methods of customer relationship management and direct communication with fans
• Lead and develop the US fan engagement team, fostering a collaborative and high-performance culture
• Coordinate with fan engagement leads across EMEA, Asia and Latin America to align campaigns and share lessons learned
• Manage workflow across time zones and large campaign sizes, ensuring quality and timeliness
• Oversee the implementation of global multi-channel campaigns (email, SMS, WhatsApp) in partnership with brands
• Create and share best-in-class templates, processes and examples that improve campaign quality and efficiency
• Partner with label teams to improve staff skills, clarify campaign priorities and embed fan-first practices
• Work with the global audience team to ensure fan data is clean, segmented, and actionable across all platforms
• Monitor and evaluate campaign performance, and demonstrate insights that drive improvement and ROI
• Produce regular reports to stakeholders, highlighting successes and opportunities for improvement
• Build strong partnerships with leading brands, ensuring fan engagement activity supports the artist and business goals
• Collaborate with Ad-Tech, Paid Media and Audience teams to integrate CRM to engage fans with broader marketing strategies
• Act as a high-level point of contact for global stakeholders, ensuring that CRM activity supports WMG’s strategic priorities

About you:
• 10+ years of experience in CRM or fan engagement marketing, with proven success leading large-scale, multi-channel campaigns
• Leadership experience managing teams and directing CRM strategy across regions or global organizations
• Experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Audience Builder); HTML/CSS required, AMPScript a plus
• Proven track record of delivering CRM performance and insights to senior stakeholders and driving business impact
• Experience with customer data platforms and working knowledge of SQL
• Skilled in managing multiple projects across teams and time zones. Familiar with agile workflow and project management tools (e.g. Jira, Asana, Airtable, Monday.com, Trello)
• Strong Excel/Google sheets and presentation skills
• Deep knowledge of direct fan marketing trends and how they apply to global artists and brands
• Passionate about music, artists and the role of CRM in building fandom
• A strategic leader with the ability to set global direction while staying connected to details
• Data informed but fans first and able to translate ideas into meaningful communication
• Collaborative, impactful and comfortable working across labels, global functions and senior leadership
• Curious and forward-looking, always exploring new ways to develop CRM and direct engagement with fans
• Excited about the future of CRM and how it can evolve to bring artists and fans closer together

We’d love it if you also have:
• A passion for music and a strong awareness of the Warner Music labels, artists and the broader industry

about us:

As home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, None Such, Parlophone, Rhino, Roadrunner, Sire, and Warne

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