CareSide is looking to hire an independent paid media specialist to oversee our advertising efforts on Facebook, Instagram and Google. We have dabbled in TikTok in the past and are open to exploring other channels as well.

As a freelancer, you will not be viewed as an item. Instead, you will play an integral role in our marketing campaigns. At the same time, we also appreciate that you likely have other projects to work on and a life outside of work. You’ll have the flexibility to manage your schedule and balance other commitments, while still making a real impact.

You won’t work in a silo. You’ll collaborate closely with designers and our content and analytics team to launch creative, data-driven campaigns to drive real results. You realize that paid media isn’t just about spend and ROAS, it’s about knowing your buyer, reading your market, and tapping into human psychology.

We are looking for someone who is practical, strategic and ready to get into the world of weed with us.

Qualifications:

• 4+ years of experience managing paid search and paid social campaigns for B2C brands

• Strong understanding of the Meta algorithm and the types of creatives that resonate on Facebook and Instagram

• Proven track record of optimizing Google PPC campaigns to reduce acquisition costs

• Sharp analytical skills with the ability to separate signal from noise in campaign data

• Comfortable working independently and collaboratively in a remote environment

• Bonus points if you have experience advertising on Reddit, TikTok, or YouTube

Responsibilities:

• Provide monthly reports containing clear, actionable performance insights

• Work with the web lead to implement A/B tests across Google Ad campaigns

• Conduct keyword research, competitor analysis, and study our customer journey to inform campaign strategy

• Propose recommendations for new campaign strategies

• Collaborate with our designers and content team to create high-performing ad creatives

• Participate in Sprint Reviews (every 6 weeks), monthly check-ins, and occasional virtual socializing

• Make positive contributions to the team culture and work environment

Compensation: $50-$80 per hour

Location: United States, Canada, or Europe