Vilmate is looking for an experienced digital marketing manager.

About vilmate: Vilmate is a powerful software development team of 120+ based in Kharkiv and KYIV. Since 2012, we have provided software solutions for North American and Western customers. Our experience extends both web and mobile phone.

Power -over view: Digital Marketing Director will lead the Vilmate digital initiatives through senior economic officials, paid ads, web improving, and marketing automation. In the initial stage, approximately 50 % of the floor will be allocated to lead the web -designing the website and ensure that it becomes a high -performance driving tool. This role is pivotal in leading high -quality customer leadership from SMB markets and European and European institutions, and ensuring that campaigns depend on data and measurable, and are compatible with the brand strategy and growth strategy in Vilmate.

Main responsibilities

Site Design and Management (≈50 % of the role in the first stage):

• Form the Vilmate Restore to Vilmate companies to comply with the goals of brands and generate lead.
• Work closely with developers, designers, brand director and communications to provide an improved modern site.
• Be sure to merge the best SEO practices from A to Z (Technical SEO, improvement of mobile devices, organized data).
• Supervising the implementation of lead capacity elements (models, CTAS, AI Chatbot, CRM integration).
• Continuous testing and improving user trips, page performance, and conversion.

Improving search engines and site on the web:

• Planning and implementation of the first search engines (SEO) campaigns, including keyword research, creating the intended page, rear binding strategies, and improving the page.
• Performs Seo Technical Auditing (Using, for example, screaming frog, serpstat or AHREFS).
• Cooperation with the brand and communications team to ensure the improvement of the research content and compatible with the buyers of the buyer.
• Monitor and improve site performance measures (speed, use of use, conversion rate, etc.).

Performance marketing and lead generation:

• PPC management and campaigns (Google Ads, LinkedIn ads, targeting).
• Executing and tracking ABM Micro -List in coordination with BDD.
• The experience of social campaigns paid to increase participation and awareness.
• Monitor the return on investment and control budgets and strategies accordingly.

Marketing automation and CRM integration:

• Supervising the CRM and Hournel structure (for example, Hubspot, Zoho, or the like).
• Automation of the workflow (using, for example, Zapier or Phantombuster) to improve lead capacity and care efficiency.
• Carry and calculate Chatbots self -powered to share the main web site and qualify.

Cooperation and support for the campaign:

• Work with the brand and communications manager to align digital efforts with the brand’s correspondence and ICPS.
• Participate with the content book to develop a version of a friendly SEO and its move.
• Providing digital marketing support for various events.
• Ensure compliance with GDP/CCPA through the solutions to managing cookies (for example, cookie).

Analysis and reporting:

• Performance measures are tracked like Google Analytics 4/Google Loker Studio.
• Providing practical visions of driving on traffic, transfers and the health of repression.
• Constantly test and improve campaigns for high participation and conversion rates.

requirements

• 3-5 Years of digital marketing experience, preferably in B2B IT or Saas.
• Experience installed in SEO (SEO Campaign Management on the page, outside the page), and PPC campaign management.
• Strong analytical skills with experience using GA4, etc., CRM reports.
• Experience with ABM strategies and targeting the small menu.
• AI’s familiarity with automation and tools supported by AI (for example, Zapier, Phantombuster, AI Chatbots).
• Knowledge of compliance frameworks (GDPR/CCPA) and relevant tools.
• Excellent projects management and job cooperation skills.
• A strong English leadership (written and verbal).

Reports to: Chairman of the Marketing / Marketing Council

Expected results

• A measurable increase in organic traffic and major words.
• The fixed flow of high -quality SMB leads to sales pipeline.
• CRM is well organized and automated with ABM’s efforts.
• Improving the performance of the site and improving the user participation.
• A strong investment return from paid campaigns and reduce costs for each progress.

We showed us

• Competitive salary And the benefits package.
• Flexible working hours To maintain a balance between work and life.
• 20 working days of annual leave + Paid State holidays.
• Paid satisfactory leave.
• PC computer With all the necessary programs.
• Support Services: Companies accountant, lawyer and psychologist.
• Professional growth: Compensation of 50 % for workshops and professional conferences.
• English language lessons (50 % compensation).
• Transparent and free management of bureaucracy.