The Switch workshop will be held in Chicago at the Basecamp headquarters on April 24.

Join us to take deep diving in the reason for buying people and how to turn them from one product to another, using the job framework.

This event is limited to 32 people and tickets always go quickly, so if you are interested, Score.

Why do people really buy your product?

This is what can be expected

You will participate in live customer interviews.

You will learn new technologies to discover deep ideas that most companies never care about digging.

You will understand why people turn from one product to another and how you can increase the chances of switching on your way.

And you will be able to put everything you learned for immediate use.

There are only one simple requirements: you will be asked to describe something I recently bought.

Jason Farid is the co-founder and head of the Basecamp company, a company based in Chicago, adopting web-based production tools, as he put it, “do less than competition-with intent.”

Bob is a businessman, innovative and “milk man”, for example, Cleiton Christinon, for the jobs to be performed. Bob was one of the main architects of JTBD in the mid -1990s.

Over the past six years, Chris has transformed JTBD from a complex theory to a design that can be easily understood and very effective. It helps companies from Fortune 500s on startups to develop great products by revealing what is really driving consumers to buy.

Tweets and certificates

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The cost is $ 1,000 to attend the long workshop.

These events quickly sell (often in less than 48 hours!). If you want to come, Score!