A Switch workshop will be held in Detroit in the Madison Building on January 24 and 25, 2017!

Join us to take deep diving in the reason for buying people and how to turn them from one product to another, using the job framework.

The event is limited to 40 people and tickets always go quickly, so if you are interested, Score.

Do you want to deepen more with your JTBD learning? He joined us on the second day and participated in a quick project for one day to implement. We will put the JTBD tools to work and make a number of interviews that focus on one product, then we offer some technologies that we use to analyze interviews and select useful visions.

Why do people really buy your product?

This is what can be expected

You will participate in live customer interviews.

You will learn new technologies to discover deep ideas that most companies never care about digging.

You will understand why people turn from one product to another and how you can increase the chances of switching on your way.

And you will be able to put everything you learned for immediate use.

There are only one simple requirements: you will be asked to describe something I recently bought.

Bob is a businessman, innovative and “milk man”, for example, Cleiton Christinon, for the jobs to be performed. Bob was one of the main architects of JTBD in the mid -1990s.

Over the past eight years, Chris has transformed JTBD from a complex theory to a design that can be easily understood and very effective. It helps companies from Fortune 500s on startups to develop great products by revealing what is really driving consumers to buy.

Tweets and certificates

Score

The cost is $ 1,000 to attend the workshop.

Optional: Join us on the second day and participated in a quick project for one day to implement (additional fees of $ 500). We will put the JTBD tools to work and make a number of interviews that focus on one product, then we offer some technologies that we use to analyze interviews and select useful visions.

These events quickly sell (often in less than 48 hours!). If you want to come, Score!