a company: Gameday Couture (GC + Soho Brands)

to divide: Shopthesoho (E -Commerce Department)

Reports to: Creative Director / Head of Photography

location: Dallas, Texas (4 days in the office, one day WFH)

summary

This is not the role of “artistic” traditional design. This is it E -commerce production design Widely.

As an e-commerce designer, you will create, air conditioning and management hundreds of digital assets that operate our ecosystem for e-commerce-product photos, paid ads, e-mail marketing, social campaigns, and site experiences. Focus on Speed, efficiency and consistencyNot only creativity.

You will be used AI’s design tools (GPT, Midjourney, Figma AI, Runway, Photoshop Automation Scrips) along with traditional platforms (Photoshop, Illustrator, Canva, Figma) Workflow flows and domain output.

This is a role for a person:

• Love Size design (Change the size of the payments, reset, and organization).

• Flourish E -commerce environments fast pace With constant new campaigns.

• He remains curious and always testing New tools, trends and biographies To sharpen their process.

• He is deeply interested in The brand consistency With the improvement of assets to participate and transfer.

Basic responsibilities

Creative advertising development

• design Ready to advertise For Meta, Tiktok, Pinterest and emerging channels.

• Creativity of creativity in Multiple differences, sizes and formats of the test (A/B ads, places, vertical/horizontal proportions).

• Automation Change their size, background bodies, and models production. Whenever possible.

• Use artificial intelligence and monitor the creative direction of Follow new advertising concepts quickly.

• A standard against competitors who use the Facebook ads library and similar resources.

Email and design on site

• Building e -mail graphics with brands directly in Clavio (Training presented).

• Create Standardized templates This is the campaign to publish the campaign.

• Deskt and mobile surface design Home Hero banners, promotional graphics, and seasonal campaigns.

• Make sure to coordinate each basis correctly for speed, clarity and the consistency of the brand.

• Cooperation with e -mail marketing roles/SMS on A/b test for creativity To improve clicking to appear and transfers.

Product image production

• Popular photography of e -commerce (basic cleaning, leather/clothing corrections, and advanced color modifications).

• Run Photoshop payments, additional components, and text programs To expand the frequent tasks.

• Create PSD molds and the main files for a decrease in the ongoing product image.

• Make sure to follow the criteria for naming files, limiting and improving to download Shopify/Web.

• Great management Asset libraries In Dropbox with consistent naming agreements to retrieve the fast team.

Marketing Create photos

• Build Multilateral graphics, lifestyle photography, and marketing images For campaigns.

• Ensure that the technical positions (the licensed team drawings, slogans, etc.) are constantly applied and accurate to the product’s pictures.

• Use AI’s automated tools to generate them The absorptive models are ready for production For large product drops.

• Improving assets for channel performance (email versus the web versus paid advertisement).

Organized design and guarantee

• Help create a The design system For the e -commerce department: molds, printing rules, scaling standards, and brand consistency guidelines.

• development The workflow of asset production To balance the speed with quality.

• Accidental support Packaging and packaging design (Postal bags, inserts, box drawings) to expand the brand experience.

• Create event guarantees (stickers, signs) when needed, by applying the same first design approach to e -commerce.

What looks success

• High product: Dozens of hundreds of origins that were created weekly, while re -identifying and changing the size of the workflow.

• Zero bottlenecks: Design operations, automatic, organizational, and repeated.

• Brand consistency: Each origin looks and feels like Gameday Couture + Soho.

• Performing design: The assets are not only visually strong, but have been tested, improved and linked to the main performance indicators.

• Continuous improvement: Artificial intelligence tools, shortcuts or new processes are presented and approved by the team.

Tools that you will use daily

• Adobe Creative Suite: Photoshop, Illustrator, InDesign

• Canva & Figma: For speed, templates and cooperative production

• video: Premiere Pro, Capcut

• Amnesty International and Automation: Firefly, Midjourney, Runway, Figma Ai, Photoshop Scripts/Plugins

• Workflow and file management: Aartable (Asset Track), Klaviyo (Email Design), Slack, Dropbox

The skills and competencies we appreciate

• Design basics: A strong eye for planning, printing and visual hierarchy.

• Production speed: The ability to take one design and expand its range to more than 20 formats quickly and accurately.

• Photo editing: Re -touch, re -prepare and prepare product photos for e -commerce.

• Amnesty International: A comfortable test and integration of new AI/automation tools into the design process.

• System Building: Experience of creating molds, style guides and asset libraries.

• Attention to details: Ideal pixel implementation via channels.

• Time management: Square multiple campaigns and final dates without sacrificing quality.

• cooperation: Clear communication with marketing, email and creative teams.

• Growth mentality: Curiosity to learn new techniques, tools and processes.

Main performance indicators and measurement

• Asset Production: % Of the assets delivered on time for the required.

• Brand consistency: The internal result through the channels.

• Ad/email performance: Participation (CTR, transfers) is linked to design quality.

• Workflow efficiency: Documents documented in speed, automation and reduced manual modifications.