How to know if you have exceeded your current provider.

When it comes to e -mail marketing, the old saying that has been tested over time rings episodes:

Your email messages are good just like the service provider that sends it.
*Well, this is not really ancient words tested for time, but it should be.

Listen, it is not surprising that email is a cornerstone in any marketing strategy and strong connection. This is because your emails are a direct communication line with your audience, and You have full control Above them.

However, you may not get the utmost benefit from e -mail marketing efforts, all of which are related to your email service provider (ESP).

Although things may have been working smoothly for some time (or smooth), You may start noticing unexpected restrictions or once frustrations-accumulation-all things similar to the growing pain after sending emails for a period of time.

When email efforts and strategy expand, so learn about your needs as an email, and your current provider has no longer meets the brand.

But how do you know if it is time to switch? This is where this post comes. To help make a decision, we have collected a list of nine signs you have exceeded your current provider, and it is time to explore other options to market your email.

But first …

What hinders you from ESPS?

Before diving in the signs, it’s time to switch. It is important to address the elephant in the room and summon what is likely to restore you from the start of this conversation in the first place.

So, what is the largest frequency when it comes to switching ESPS? The answer may surprise you … it’s time.

• The time you have already invested with your current provider.
• The time it takes to search for different options.
• The time it takes to learn a new application.
• And the time needed to deport, repeat and prepare everything in a new provider.

We get it – the time is money. It is one of the most important investments you make every day. So, if your current provider is working (or the jobIs it worth the time to switch?

However, can you actually Expand By switching ESPS? Most likely, especially if you are used to to make With slight frustrations, inconvenience or manual tasks you complement regularly.

Regardless, time is a great factor in determining whether or not ESPS will be changed, and we will be short not to admit. So, however, Take your time And read all the nine signs below. Follow the number of applications on your current situation, because if it is more than 3, then you are you Last time To upgrade.

Nine signs are time to switch ESPS:

1. Poor delivery rates and reputation

It does not matter how beautiful your emails or the extent of the content is if they do not reach the subscribers. This is why delivery is one of the most important elements in the success of e -mail marketing efforts.

Activation: delivery is the processes and protocols that ensure that your emails reach the inbox for subscribers.
You can read everything about delivery here.

If you notice that your emails are constantly ending in the RAM – or even not reaching the inbox at all – this is a clear sign that the current ESP may face problems in the field of delivery. Because this can have a harmful effect on all your email goals, it is time to consider other options.

2. Low rates are open and click to appear

The decrease in participation may be due to your lack of help in involving your audience effectively. Participation rates help measuring your audience’s interest in your email campaigns, features such as targeting, support and campaign standards are all to help enhance these prices.

Low participation rates, such as open rates and click to appear, are also a cousin for weak delivery or incorrect ratification rates-all things to check your current provider when removing the cause of your problem.

Regardless, if you notice a decrease in participation, it is worth exploring the features available from various service providers.

3. Non -reports and analyzes

Successful email marketing depends on actual time data. For example, do you know which email you sent last month has the highest association? Or what about any of your forms of subscription do you do the best?

In actual time, reporting is necessary when it comes to tracking the performance of your campaigns, measuring the main performance indicators (KPIS), and making enlightened decisions. If the current ESP is not providing strong reports and analyzes, you will likely lose the opportunity to improve your email marketing strategy. Data -based decisions, FTW.

Feedblitz provides a wide range of data in the actual time available
In each email, email campaign, and subscriber.

4. Limited features and functions

With growth, e -mail marketing needs, including the advantages and functions needed to achieve your goals. What helped you start e -mail marketing may not help you fully reach your long -term capabilities.

If your current provider lacks basic features such as automation, advanced retail, or A/B test, it may be time to switch to a more comprehensive platform. The absence of these features, or other desired features and functions, can limit your ability to create targeted, personal and effective email campaigns. These restrictions also limit the potential for growth and revenue as well.

5. Insufficient customer support

Good customer support is invaluable when you encounter a problem or need help in your email campaigns. If your current provider’s support team is not responding, lacking useful resources, or only available to determine pricing levels, it can double the frustration you face when troubles or questions appear.

A good support team is not only experts in their products but also in the field of e -mail marketing. They can answer your questions, create available resources and update them regularly to help you along the way.

The support of the stars go further to help you and enable you to take matters and possess your email marketing. If your frustrations accumulate in support of support, think about turning into a reputation equipped to support excellent customers.

6. High, hidden, sudden or stressful costs

It can add e -mail marketing costs quickly, especially as the subscriber list grows or increases your postal frequency. Not to mention that hidden and approved fees on many ESPS can seriously affect your marketing budget.

With feedblitz, you are only an accountant to get an active and unique email
Subscribers, not excessive, no surprises, and there are no additional fees!

If you notice a significant increase in cost without a similar increase in value or jobs, this is worth reviewing the pricing structure of the current provider and exploring more cost -effective options.

7. Integration options Ltd.

You are likely to use more than one tool, application or platform in your marketing strategy, thus having to communicate or transfer data from one to another manually. Not only does this time take, but also increases the possibility of gaps in data and inefficiency-do not need either of them.

Integration operations allow you to share and transfer data from one application to another, automate and increase your efforts. You should provide your ESP direct and indirect integration to help you simplify your efforts, which release your time so that you can focus on the procedures that grow in the list and its revenues.

8. The challenges of scaling

The ability to expand is vital to meet your needs and overcome them as an email and growth support. Are you sending more quantities of emails regularly? Are these largest folders hurting or performing delivery? What about your campaigns – have you become more complicated in terms of templates, plannings or media included?

These growth indicators can easily cause expansion challenges to e -mail marketing. Your email marketing should be able to deal with increasing sizes and complex campaigns without prejudice to the performance. If your current provider is struggling with expansion, it is time to explore other options.

9. Repeated issues or technical issues

Repeated service or stop work or technical defects are frustrated and the e -mail marketing schedule can completely disrupt and harm your brand reputation.

Your provider must be a reliable, strong and stable platform to ensure communication without interruption with your audience. While minor interruptions and unexpected disruption times occur from time to time with all systems online, clear communication and frequent state updates are vital when these situations appear. (These circles are due to the element of star customer support above!)

If you find frequent technical problems and communicate with or your supplier, this is an excellent time to consider turning into a more reliable provider.

Steps to take when you are ready to switch.

If you know, after reading the list above, you have overcome your current ESP and it’s time to exchange service providers, take the steps below to help make deportation and transition as smooth as possible.

Step 1 – Evaluate everything you have. Make sure to note any of the following:

• Email campaigns
• Email lists
• Paths
• Subscription forms
• Specialized signs and fields
• etc.

This gives you a better idea of ​​e -mail marketing and creates a complete picture of anything that will need to be repeated in the new provider. This list also provides you with an opportunity to determine what you want to continue or stop doing.

We recommend keeping this list as accurate as possible for the remaining steps.

Important note: When you switch ESPS, the photos, links and archives of the previously sent campaigns will be often available for a limited period after canceling your account. This is known as the retention of assets. Various ESPS has different time frames. They keep the origins of the canceled accounts. In Feedblitz, for example, we keep all the client’s assets for 90 days. It is always good to check this when making a switch!

Step 2 Evaluation of email service providers. There are a lot of ESPS and news email services in the market. Organizing your research and evaluation by focusing first on these four areas:

1. Email marketing needs and goals.
2. Your budget.
3. ESP reputation – whether online or send.
4. The available features, services and support provided by the email provider.

Step 3 Contact with a few ESP support teams. Many support teams are often happy to answer any specific questions, the talking store about the email strategy, and evaluate your use cases compared to their available features. Also, inquire about the deportation services that they may have. Get your list from step 1 on hand to give a comprehensive range to your current strategy and efforts.

Step 4 – Start a free experience during your current operation. Trust us in this. Use a test sample in your list and run the campaigns simultaneously to get a full comparison image. In this way, you will see the ability to hand over, share, features and data reports for both service providers for comparison easily. Free experiences also allow you to interact with their support teams and resources, and gain an insight into how to address technical questions.

Know when it’s time to make a change.

The realization of the signs it has overlooking the current ESP and that it is time to make a change in a very important matter to ensure continuous success in e -mail marketing campaigns.

Even this point, what has succeeded in marketing your email has served you well, but it may not do justice to transfer your goals to the next level. Whether you are dealing with the challenges of delivery, high costs or limited features, service providers can convert new life into your email efforts.

Are you ready to switch ESPS and think that feedblitz can suit you well? Go to this page to start your free experience. Questions? Do not hesitate to communicate with any questions through Support page. Although direct support is available from Monday to Friday, from 9 am to 5 pm, you can always find useful information 24-7 in associated resources here.