Upon entering, I had about ten hypotheses about what prevented women from investing. Each of the ten was held hard like the other ten. My team and my team committed to testing each of them – my new slogan is “Why do you discuss something when we can test it?” We started in one way – that women want to identify the investment method before investing – and we quickly changed the path when women told us that this is not the case. Also Nixed: Women want to be part of the investment community. So we will not launch by the new year, but we strongly believe that he will participate in the creation of this platform with the women themselves will lead to a much better product and experience.