Close date: 4 pm Wednesday 22^{The second abbreviation} October 2025

Within the health care environment in the United Kingdom and through its well -being industries, “Mercy” has become an important word that has appeared significantly in policy documents, vocational training, advertising, consumer experience, patient satisfaction measures and broader general discourse. Mercy has now become a brand, review and operation, not simply as a fact to provide good care, but as a marketable supplier and a measure of services.

Applications are invited to obtain a 3 -year -old doctoral students for ESRC NWSSDTP Consumer research project It focuses on “integration (marketing)” sympathy spaces “with health care”, start January 2026. The worm is open to the home and the international (including the European Union and the Candidates). It covers education fees and includes a maintenance allowance. The salary rate for maintenance for the academic year 2025/26 is 20,780 pounds. The course also includes additional support for search expenses.

This cooperative project is located between the Ministry of Marketing and the Consumption Vision Center at the College of Lancaster University Management and the university’s hospitals in the MERECAMBE Bay NHS (UHMBT). The qualitative project focuses on local Merging “Roast Spaces” with hospital services Against wider background than Service environments focused on sympathy, export, and marketing them to the public focused on the public. Using creative ethnographic methods, concepts and multidisciplinary ideas, the project will aim to understand the political and ideological dimensions occupied by the emotional spaces, multiple and sometimes competing, values ​​and practices within clinical environments and broader commercial environments.

The project is within the extensive referral processes of consumer culture studies, marketing, consumer research and health sociology. As a cooperative project between academics and a direct priest’s environment, the researcher will understand how sympathy is necessary to deliver effective health care, providing a unique opportunity to contribute to both academic literature and NHS.

The research contains its theoretical base in the tradition of consumer culture theory (CCT) and will also allow a successful candidate to follow their intellectual ideas within the general project. The successful candidate will be supervised by Professor James Cronin and a second supervisor at the University of Lancaster along with support from the main priest at UHMBT. The student will be primarily at the University of Lancaster, but he can expect to spend time in NHS initial care facilities in Lancaster and Mauricambi Bay. He traveled for field work, to attend training events, and international conferences are expected to be.

Civilization and a general view

The candidate will have a background of social sciences or commercial work and must achieve (or by the end of the academic year 2024-25) the degree of master’s or discrimination in marketing, sociology, anthropology, philosophy, human geography, or relevant discipline, with a clear focus on Consumer behavior, critical marketing, political economy, space and space, health and disease. The candidate must have a strong background in qualitative research and preferably in the ethnographic field work. The candidate must also be confident in following up on the theory’s research and working closely with the concepts, frameworks and ideas of social sciences.

We are looking for a comfortable person not only in participating in field work but are also enthusiastic about academic literature and the possibility of criticizing, expanding and developing exciting conceptual interpretations in health studies and consumption. There will be a great evaluation element for the evaluation of the project, but also expecting to read on a large scale, promoting theoretical understanding, and introducing the original theory. The candidate, despite his headquarters in the Marketing Department, will work within a multidisciplinary research environment – Consumption Vision Center.

How to apply

More general information about the PhD program at the University of Lancaster in marketing is available in www.lancaster.ac.uk/lums/our-departments/marketing/phd. ESRC NWSSDTP here. Applicants can also send an email to academic professor James Chronin (J.cronin@lancaster.ac.uk) For more inquiries.

Applications must be submitted through the Marketing Department The application portal

(“Submit an application for 2026 entry” tab). Applicants must provide a personal statement that shows their interest in the participation of this research project, and the extent of their suitability, and they mention that they are applied specifically for the Lums-Cronin project. ”Applicants must also include:

• Biography (in detail the previous research experience)
• Academic texts
• 1-2 Samples of writing related to a doctoral culture and/or consumer, space and space, health, etc. (such as a thesis or article of the master’s degree)
• 2 Academic References

+ Complete Equal Opportunity Control Form NWSSDTP (see below)

After submitting your personal statement, biography, texts, samples of writing and references through the application portal, please complete and send a copy of the NWSSDTP equivalence model lum- phad@lancaster.ac.uk

NWSSDTP is committed to equality and diversity, and we are actively encouraged by applications from groups that have been incomplete within academic circles due to age, to name a few, sweat, disability, race, sex, sexual identity, geography, sex, and social class.

The interviews are temporary with temporary brief candidates on Tuesday 11^Y November 2025.