🚀 What does “use” mean a product for it? (And why do you say that?) Written by Alan Kamel

explained

Do not use. Not buying … and consumption is only part of the story

Click Enter or click to view the image in full size

Although I am using the word “rental” about 15 times in my book When coffee and turn competeI never explained what it means, and how it comes to the jobs to be performed.

Clay book, Competition against luck,, Lease Huge 231 times! But again … he does not know that and does not explain the reason for its use.

No, I made a mistake. The result? People say Lease Without knowing what it means. This increases Confusion about the jobs to be performed. Sometimes people make fun of it (Figure 2).

This article aims to fix this. After reading, you will know the four unique characteristics that distinguish Recruitment from Useand PurchaseAnd consumption. they:

1. Employment is a deliberate option that cannot be seen
2. The consumer rents a product or service only once (until they divorce it)
3. Employment is the magical moment “Yes, this will work!”
4. Every time someone rents something, they release something else

Note: You will better understand this article after reading Why is it called “jobs to be performed”? (And why is this important?)

What uses, purchased and consumed?

Only we are on the same page, let’s check for a short period of use, purchase and consumption.

Check Figure 1. There are different things there:

1. Use. A wide word, however, this means most of the time that one participates with something – often physically and directly. I Use Exercises to make a hole. I Use A car to move from point A to point B.
2. Purchase. Exchanging money for good or service. We all know this.
3. Consuming. Consumption is different from use. She has this quality of take. It may be the father Use Twinkie to purify a child, but the child Consume He – is. It also consumes services. When someone gets a massage, he does not use it, they consume it.

Who leads me to Recruitment. Let’s start.

A deliberate option that cannot be seen

First, I understand that there is nothing physical about renting. It is not a job. Instead, it is a deliberate option found at the head of consumers only.

This means that rental cannot be observed. You can see consumers use/ buy/ consume, but you cannot see them rent. Being unnoticed and relevant Recruitment A Latent variable Within JTBD theory. And because it is an inherent variable, we can only discover employment by collecting any data we can, and reach the best possible explanation for when and how it happened (abduction).

Click Enter or click to view the image in full size

For example, imagine two children playing piano. Now, although you can monitor them by playing the piano, you cannot notice why they do so. Until you know why they play the pian Piano play To take a job.

Click Enter or click to view the image in full size

So, after talking to the two children, you learn:

• The child looks forward to the pianist. She feels that piano playing is her way of expressing itself. She also loves the idea of ​​being an expert in skill, and she loves to play for others because it brings her recognition and love.
• The child plays with piano only because her parents make it. If it is up to it, the volleyball will play instead.

Click Enter or click to view the image in full size

In this case, we learn:

• The child has a job that must be done (Pianist becomes the party). I hired Piano play To help her make progress towards him.
• The child B does not have a job to be done. Never employed Piano play.
• The child’s parents with a job must be done (Be one of the parents imposes discipline). They are the ones who rented Piano play And their daughter does this.

The consumer rents a product or service only once (until they divorce it)

Question: Does the employer employ an employee every time she appears to work? Of course not! The employee is assigned once. After that, the employee does her work.

The same applies with the appointment of a product for a job to be done. The consumer rents a product or service only once. After that, it is just consumption.

This is an additional big difference between employment and use/ consumption/ purchase (which is another reason Why is it called the job to be performed). The latter is the things you do again and again. While the first describes the deliberate option for the continuous using/ consumption/ purchase.

So, recruitment is one time option to do … but an option to do?

Employment is the magical moment “Yes, this will work!”

At the beginning of each year, many people begin to obtain the task “become fit”. They are looking for different solutions such as gyms, personal trainers, medicines, nutritional supplements and sports. Many people decide to “go to the gym” (often consumed in coordination with other solutions) will help them make progress towards “fit”.

However, many people who subscribed to the gym membership stopped After a few weeks. Why? Well, although they consumed Go to the gymThey are never I rented He – is. They never rented it because they did not have the magical moment of “Yes, this will work!”

Remember what functions should be done about the theory: describing how consumers want to become something tomorrow, and they are not today. For this reason we use the word progress. Progress is not related to doing things – or even doing cheaper, better or faster things – it revolves around it A positive change. Unless consumers test progress when consuming a new solution, they will never employ it.

So when it comes to our example on the gym, many people buy and consume “go to the gym”, but only a small part of these people will already employ it.

Those who rent Go to the gymDo those who have an experience “Yes, this will work for me! This will help me make the change I want!”

Employment has the opposite: shooting

Many concepts have a double nature for them: pIGHT versus error, life for death, knowledge against ignorance, positive for negative… the presence of one necessarily excludes the existence of the other.

Useand PurchaseAnd consumption You do not have this double quality. For example, when using exercises, this does not necessarily mean anything else. Either you use it, or do not do it.

When it comes to employment, when you say that you are I rented Something for JTBD, and this necessarily means that you are Firing Another thing. You can’t rent something without something else. They always happen together.

Again, we can use the example of our gym before. When someone rented his “fit” JTBD Go to the gym diet plan +They shoot Stable lifestyle + unwanted eating (Figure 7).

Again, this is another unique feature of JTBD. With employment and launch, you build a market model that includes:

1. Request (consumer motivation as a job to be done)
2. The offer that can be appointed to this request (specifically, Supplements and alternatives))

Will he shoot how to use “rent” in the past?

If your use is Lease It can be switched with Useand He buysOr Consuming – You use it wrong. Remember that there are four decisive aspects Recruitment. they:

1. Employment is a deliberate option that cannot be seen
2. The consumer rents a product or service only once (until they divorce it)
3. Employment is an obligation to change behavior
4. Every time someone rents something, they release something else

After this article, you may rent this new definition and old shooting.

(All the intended pun)

👉 Read more at: Source

Tags: #product #Written #Alan #Kamel

Authored by Alan Klement on 2018-12-25 00:48:00

From: Jobs to be Done – Medium
✨ What does “use” mean a product for it? (And why do you say that?) Written by Alan Kamel

uncovered

Do not use. Not buying … and consumption is only part of the story

Click Enter or click to view the image in full size

Although I am using the word “rental” about 15 times in my book When coffee and turn competeI never explained what it means, and how it comes to the jobs to be performed.

Clay book, Competition against luck,, Lease Huge 231 times! But again … he does not know that and does not explain the reason for its use.

No, I made a mistake. The result? People say Lease Without knowing what it means. This increases Confusion about the jobs to be performed. Sometimes people make fun of it (Figure 2).

This article aims to fix this. After reading, you will know the four unique characteristics that distinguish Recruitment from Useand PurchaseAnd consumption. they:

1. Employment is a deliberate option that cannot be seen
2. The consumer rents a product or service only once (until they divorce it)
3. Employment is the magical moment “Yes, this will work!”
4. Every time someone rents something, they release something else

Note: You will better understand this article after reading Why is it called “jobs to be performed”? (And why is this important?)

What uses, purchased and consumed?

Only we are on the same page, let’s check for a short period of use, purchase and consumption.

Check Figure 1. There are different things there:

1. Use. A wide word, however, this means most of the time that one participates with something – often physically and directly. I Use Exercises to make a hole. I Use A car to move from point A to point B.
2. Purchase. Exchanging money for good or service. We all know this.
3. Consuming. Consumption is different from use. She has this quality of take. It may be the father Use Twinkie to purify a child, but the child Consume He – is. It also consumes services. When someone gets a massage, he does not use it, they consume it.

Who leads me to Recruitment. Let’s start.

A deliberate option that cannot be seen

First, I understand that there is nothing physical about renting. It is not a job. Instead, it is a deliberate option found at the head of consumers only.

This means that rental cannot be observed. You can see consumers use/ buy/ consume, but you cannot see them rent. Being unnoticed and relevant Recruitment A Latent variable Within JTBD theory. And because it is an inherent variable, we can only discover employment by collecting any data we can, and reach the best possible explanation for when and how it happened (abduction).

Click Enter or click to view the image in full size

For example, imagine two children playing piano. Now, although you can monitor them by playing the piano, you cannot notice why they do so. Until you know why they play the pian Piano play To take a job.

Click Enter or click to view the image in full size

So, after talking to the two children, you learn:

• The child looks forward to the pianist. She feels that piano playing is her way of expressing itself. She also loves the idea of ​​being an expert in skill, and she loves to play for others because it brings her recognition and love.
• The child plays with piano only because her parents make it. If it is up to it, the volleyball will play instead.

Click Enter or click to view the image in full size

In this case, we learn:

• The child has a job that must be done (Pianist becomes the party). I hired Piano play To help her make progress towards him.
• The child B does not have a job to be done. Never employed Piano play.
• The child’s parents with a job must be done (Be one of the parents imposes discipline). They are the ones who rented Piano play And their daughter does this.

The consumer rents a product or service only once (until they divorce it)

Question: Does the employer employ an employee every time she appears to work? Of course not! The employee is assigned once. After that, the employee does her work.

The same applies with the appointment of a product for a job to be done. The consumer rents a product or service only once. After that, it is just consumption.

This is an additional big difference between employment and use/ consumption/ purchase (which is another reason Why is it called the job to be performed). The latter is the things you do again and again. While the first describes the deliberate option for the continuous using/ consumption/ purchase.

So, recruitment is one time option to do … but an option to do?

Employment is the magical moment “Yes, this will work!”

At the beginning of each year, many people begin to obtain the task “become fit”. They are looking for different solutions such as gyms, personal trainers, medicines, nutritional supplements and sports. Many people decide to “go to the gym” (often consumed in coordination with other solutions) will help them make progress towards “fit”.

However, many people who subscribed to the gym membership stopped After a few weeks. Why? Well, although they consumed Go to the gymThey are never I rented He – is. They never rented it because they did not have the magical moment of “Yes, this will work!”

Remember what functions should be done about the theory: describing how consumers want to become something tomorrow, and they are not today. For this reason we use the word progress. Progress is not related to doing things – or even doing cheaper, better or faster things – it revolves around it A positive change. Unless consumers test progress when consuming a new solution, they will never employ it.

So when it comes to our example on the gym, many people buy and consume “go to the gym”, but only a small part of these people will already employ it.

Those who rent Go to the gymDo those who have an experience “Yes, this will work for me! This will help me make the change I want!”

Employment has the opposite: shooting

Many concepts have a double nature for them: pIGHT versus error, life for death, knowledge against ignorance, positive for negative… the presence of one necessarily excludes the existence of the other.

Useand PurchaseAnd consumption You do not have this double quality. For example, when using exercises, this does not necessarily mean anything else. Either you use it, or do not do it.

When it comes to employment, when you say that you are I rented Something for JTBD, and this necessarily means that you are Firing Another thing. You can’t rent something without something else. They always happen together.

Again, we can use the example of our gym before. When someone rented his “fit” JTBD Go to the gym diet plan +They shoot Stable lifestyle + unwanted eating (Figure 7).

Again, this is another unique feature of JTBD. With employment and launch, you build a market model that includes:

1. Request (consumer motivation as a job to be done)
2. The offer that can be appointed to this request (specifically, Supplements and alternatives))

Will he shoot how to use “rent” in the past?

If your use is Lease It can be switched with Useand He buysOr Consuming – You use it wrong. Remember that there are four decisive aspects Recruitment. they:

1. Employment is a deliberate option that cannot be seen
2. The consumer rents a product or service only once (until they divorce it)
3. Employment is an obligation to change behavior
4. Every time someone rents something, they release something else

After this article, you may rent this new definition and old shooting.

(All the intended pun)

👉 Read more at: Read Now

Explore more: #product #Written #Alan #Kamel

Written by Alan Klement on 2018-12-25 00:48:00

From: Jobs to be Done – Medium