Thinking by Results ™: Gustlesting the end in mind Written by Tony Olwick
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🔥 Thinking by Results ™: Gustlesting the end in mind Written by Tony Olwick
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Instead of generating hundreds of doubtful ideas, he created solutions that meet the needs of your most expressive client.
Thinking is the creative process of generating, developing and reporting new ideas for products and services; that it The stage of generating ideas From the innovation process. There are many methods and tools that can help in the thinking process, including brainstorming, mental maps drawing, side thinking, referral, TIZ and others.
Historically, companies use thinking methods that disappoint you along two fronts. First, managers are often paralyzed with the number of ideas created, because they lack the ability to evaluate them and give them adequately. Thus, they are immersed with hundreds of ideas and they have no way to determine effectively, O best. Second, only 17 % of the ideas of new products are followed on the market, which makes thinking about highly efficient commercial operations.
Overview of the resulting thinking
Strategy Innovation resulting from the result® (ODI) The process includes its unique approach to thinking. The thinking process has evolved through the hundreds of sessions that we facilitated to help product teams imagine products and services offers. The process we call Thinking resulting from the result™ constantly provides exceptional results – not by chance. The process is designed from A to Z to be driven by results-focusing on the results that customers and stakeholders try to achieve. It leads to the perception of collections of features, platform concepts and business models that will certainly provide a great value to the customer and stakeholders.
Moreover, the approach overcomes the main issues that affect traditional thinking methods. One day is usually produced in the market thinking, often the concepts of products. In addition, it enables companies to carry them on the market quickly, as it eliminates a lot of the second guess that usually occurs throughout the development process.
The results -based thinking sessions include many of the process improvements that collectively lead to exceptional results. It relates to the inputs integrated into the thinking process, and the way the team is used. Below summit 7 The characteristics of the unique thinking session:
- The session focuses on developing solutions that meet the unparalleled customer needs. Instead of asking the Thinking Team to create general ideas to help develop business or improve product or service, the team is required to focus on developing solutions that address a specific set of unparalleled customer needs.
- Your team knows that the target customer needs suffer from a lack of services before the start of the thinking session. Using the quality search methods and the ODI -based quantity, you can determine the needs of customers (often 100+) Before the thinking session. Therefore, your thinking team focuses only on known opportunities to create value – the customer’s most lack of services. Through this increasing focus, your team is more confident that the solutions generate will be greatly estimated by customers. Unlike other methods, the time that cannot be dispensed with does not waste the ideas of brainstorming of doubtful value.
- The customer needs phrases, written in the form of the required results, as perfect instructions to create concepts. The desired results statement is an explanation of the specially created needs that are devoid of solutions, stable over time, measurable, and can be controlled, in order to determine the trusted priorities in a quantitative survey of the customer, and link to the basic “job” that the customer tries to do. Sees Invention of the customer’s perfect customer needs statement For more details. The statement of the desired result intent on what the customer tries to accomplish and direct him to create the solution. These phrases are also designed for easy translation into the requirements of the product, making them implementable and value in development teams that work in a waterfall environment. The use of the required results data is unique for the innovation that depends on the results.
- The desired result statement also works as a solid foundation for concept testing at all. The desired result statement includes a scale used as a basis line to help you assess the potential of the proposed solution during the thinking session. Consequently, the thinking team evaluates each proposed solution against the scale to assess the degree in which the result will fulfill. The solution that generates the largest level of contentment is chosen from the lowest cost, effort and risks in general to seek. This simplifies the process of evaluating and testing the concept.
- The goal of the session is not to generate many ideas. Instead, the goal is to build a team consensus on a single solution that effectively addresses every specific specific need in the thinking session. Instead of generating many ideas in the hope that some will be valuable to customers, your team will put a solution for each targeted result, you are sure to create a great value for the customer.
- Your team does not confuse thinking at the level of features with the product platform or thinking about the business model. The reason is simple: The generation of a mixture of ideas that cannot be considered and evaluated against each other is a recipe for confusion and failure. Thus, if the aim of the thinking session is to create ideas for a new feature that has been set on an existing platform, two successive steps will be removed: First, everyone is directed about the supposed statute. Next, directives are given on how to create features of features that can be implemented on this basic system. Sessions of the product platform and work models are made separately and in a specific arrangement (platform, business model, feature).
- The process includes a dedicated set of creativity players. The principles of creativity have been translated into many common methods, along with all the principles of TIZ, into 3 groups of implemented creativity. It is specially designed to help the product teams to devise (1) new products and services platforms, (2) new business models, (III) new products and service features. These operators are based on priorly implemented principles to generate innocent ideas. A unique operating collection for the results -based thinking process.
Notes: See the article 81 Creativity revolves to revitalize the thinking process To learn more and go to the Strategy Resources Center Get charts for creativity (free) For use in the next thinking session.
This group group of improvements to the process fluctuates traditional brainstorming, on top of it: instead of hundreds of ideas, some of which will provide the value of the customer, your team focuses on setting superior solutions that prepare to provide a great value to the customer – because they are solutions that address the well -known customer and unpleasant quantities.
Thinking methods that depend on the results in practice
Although it may be intuitive, giving the process of thinking about the structure promotes creativity because it transmits and focuses exactly creative energy in the place where it should be. Instead of playing games to circumvent the designed to generate hundreds of doubtful ideas, this approach results in creating penetration ideas that your organization can follow with confidence.
We facilitate 3 types of thinking sessions, each of which has a specific purpose. It has been customized to help your team imagine:
- A new product platform. This approach is used when you imagine the offers of new products completely and focus on the level of the system and a sub -system.
- New business model. This includes ways to generate revenues, reduce costs and improve profits.
- A specific product feature collection. This is the preferred approach when searching for ways to enhance the product display on a specific platform.
The research, which was conducted as part of the innovation project that the results, detects the parts that are excessive services in individual services. Opportunities for new platforms and business models and what are the limited results that represent opportunities for a new feature group.
Each type of session follows an accurate structure. For example, when facilitating a thinking session It is designed to depict a new feature of a specific product platformWe follow the process shown below:
Setting a set of set for a specific platform
In a thinking session in the model features collection, which may last or more, it is common for the team to put a solution from 10 to 15 results deprived. Each result is taken in Thinking It usually lasts 60 to 90 minutes. Follow the same process for each thinking block:
- Agree on the product platform that will be assumed as part of the solution. In many software companies, there is only one platform. In hardware companies, it is common to have multiple platforms in the wallet. Feature thinking can also be implemented on multiple platforms.
- The team presented the results, which represent the central point of thinking – one customer required from the quantitative customer. Again, only one results for each thinking block.
- Discuss the root cause of dissatisfaction – and why current solutions fail to address the desired result.
- Evaluating whether the solutions provided by competitors or solutions used in other industries successfully address the desired result.
- Evaluate whether solutions in your product pipeline or in research and development successfully address the desired result.
- Select what raises creativity, if any, to use it as part of the process. The operators are usually chosen from multiple solution tracks, of which there are 8 in total. These paths represent exclusive mutual approaches to address the unparalleled need. Once again, see 81 Creativity revolves to revitalize the thinking process.
- Direct the team to create 3 or 4 alternative concepts and evaluate their ability to increase customer satisfaction.
- Work as one team to derive the best possible solution – it is generally defined as the solution that meets the results to the maximum degree of the lowest cost of the product, the development effort and technical risks. If the team creates a solution that satisfies the result, but at a large cost, they are directed to a mental storm to reduce the cost, etc.
- Document the feature in detail as one team, ensuring that it clearly states what must be implemented to meet the unparalleled need. Include graphics, graphics, photos or graphics as needed. This becomes the inputs in the product requirements document, an epic, etc.
When the thinking session focuses on the perception of a new product platform or a new business model, a slightly different process is followed. In short, when the goal is to put a new product platform, the thinking voltage focuses on developing a solution that will enable the entire task on one platform. In this case, the level of the job step is often thought, not the level of the result.
When the goal is to set a new business model, the team must have already agreed to solve the statute level. From there, the focus focuses on determining how revenue generates the costs will be contained to ensure the connection of the solution and expand its scope.
📌 Read more at: Source
Explore more: #Thinking #Results #Gustlesting #mind #Written #Tony #Olwick
Written by Tony Ulwick on 2020-01-31 02:40:00
Source Feed: JTBD + Outcome-Driven Innovation – Medium
🔥 Thinking by Results ™: Gustlesting the end in mind Written by Tony Olwick
shared
Instead of generating hundreds of doubtful ideas, he created solutions that meet the needs of your most expressive client.
Thinking is the creative process of generating, developing and reporting new ideas for products and services; that it The stage of generating ideas From the innovation process. There are many methods and tools that can help in the thinking process, including brainstorming, mental maps drawing, side thinking, referral, TIZ and others.
Historically, companies use thinking methods that disappoint you along two fronts. First, managers are often paralyzed with the number of ideas created, because they lack the ability to evaluate them and give them adequately. Thus, they are immersed with hundreds of ideas and they have no way to determine effectively, O best. Second, only 17 % of the ideas of new products are followed on the market, which makes thinking about highly efficient commercial operations.
Overview of the resulting thinking
Strategy Innovation resulting from the result® (ODI) The process includes its unique approach to thinking. The thinking process has evolved through the hundreds of sessions that we facilitated to help product teams imagine products and services offers. The process we call Thinking resulting from the result™ constantly provides exceptional results – not by chance. The process is designed from A to Z to be driven by results-focusing on the results that customers and stakeholders try to achieve. It leads to the perception of collections of features, platform concepts and business models that will certainly provide a great value to the customer and stakeholders.
Moreover, the approach overcomes the main issues that affect traditional thinking methods. One day is usually produced in the market thinking, often the concepts of products. In addition, it enables companies to carry them on the market quickly, as it eliminates a lot of the second guess that usually occurs throughout the development process.
The results -based thinking sessions include many of the process improvements that collectively lead to exceptional results. It relates to the inputs integrated into the thinking process, and the way the team is used. Below summit 7 The characteristics of the unique thinking session:
- The session focuses on developing solutions that meet the unparalleled customer needs. Instead of asking the Thinking Team to create general ideas to help develop business or improve product or service, the team is required to focus on developing solutions that address a specific set of unparalleled customer needs.
- Your team knows that the target customer needs suffer from a lack of services before the start of the thinking session. Using the quality search methods and the ODI -based quantity, you can determine the needs of customers (often 100+) Before the thinking session. Therefore, your thinking team focuses only on known opportunities to create value – the customer’s most lack of services. Through this increasing focus, your team is more confident that the solutions generate will be greatly estimated by customers. Unlike other methods, the time that cannot be dispensed with does not waste the ideas of brainstorming of doubtful value.
- The customer needs phrases, written in the form of the required results, as perfect instructions to create concepts. The desired results statement is an explanation of the specially created needs that are devoid of solutions, stable over time, measurable, and can be controlled, in order to determine the trusted priorities in a quantitative survey of the customer, and link to the basic “job” that the customer tries to do. Sees Invention of the customer’s perfect customer needs statement For more details. The statement of the desired result intent on what the customer tries to accomplish and direct him to create the solution. These phrases are also designed for easy translation into the requirements of the product, making them implementable and value in development teams that work in a waterfall environment. The use of the required results data is unique for the innovation that depends on the results.
- The desired result statement also works as a solid foundation for concept testing at all. The desired result statement includes a scale used as a basis line to help you assess the potential of the proposed solution during the thinking session. Consequently, the thinking team evaluates each proposed solution against the scale to assess the degree in which the result will fulfill. The solution that generates the largest level of contentment is chosen from the lowest cost, effort and risks in general to seek. This simplifies the process of evaluating and testing the concept.
- The goal of the session is not to generate many ideas. Instead, the goal is to build a team consensus on a single solution that effectively addresses every specific specific need in the thinking session. Instead of generating many ideas in the hope that some will be valuable to customers, your team will put a solution for each targeted result, you are sure to create a great value for the customer.
- Your team does not confuse thinking at the level of features with the product platform or thinking about the business model. The reason is simple: The generation of a mixture of ideas that cannot be considered and evaluated against each other is a recipe for confusion and failure. Thus, if the aim of the thinking session is to create ideas for a new feature that has been set on an existing platform, two successive steps will be removed: First, everyone is directed about the supposed statute. Next, directives are given on how to create features of features that can be implemented on this basic system. Sessions of the product platform and work models are made separately and in a specific arrangement (platform, business model, feature).
- The process includes a dedicated set of creativity players. The principles of creativity have been translated into many common methods, along with all the principles of TIZ, into 3 groups of implemented creativity. It is specially designed to help the product teams to devise (1) new products and services platforms, (2) new business models, (III) new products and service features. These operators are based on priorly implemented principles to generate innocent ideas. A unique operating collection for the results -based thinking process.
Notes: See the article 81 Creativity revolves to revitalize the thinking process To learn more and go to the Strategy Resources Center Get charts for creativity (free) For use in the next thinking session.
This group group of improvements to the process fluctuates traditional brainstorming, on top of it: instead of hundreds of ideas, some of which will provide the value of the customer, your team focuses on setting superior solutions that prepare to provide a great value to the customer – because they are solutions that address the well -known customer and unpleasant quantities.
Thinking methods that depend on the results in practice
Although it may be intuitive, giving the process of thinking about the structure promotes creativity because it transmits and focuses exactly creative energy in the place where it should be. Instead of playing games to circumvent the designed to generate hundreds of doubtful ideas, this approach results in creating penetration ideas that your organization can follow with confidence.
We facilitate 3 types of thinking sessions, each of which has a specific purpose. It has been customized to help your team imagine:
- A new product platform. This approach is used when you imagine the offers of new products completely and focus on the level of the system and a sub -system.
- New business model. This includes ways to generate revenues, reduce costs and improve profits.
- A specific product feature collection. This is the preferred approach when searching for ways to enhance the product display on a specific platform.
The research, which was conducted as part of the innovation project that the results, detects the parts that are excessive services in individual services. Opportunities for new platforms and business models and what are the limited results that represent opportunities for a new feature group.
Each type of session follows an accurate structure. For example, when facilitating a thinking session It is designed to depict a new feature of a specific product platformWe follow the process shown below:
Setting a set of set for a specific platform
In a thinking session in the model features collection, which may last or more, it is common for the team to put a solution from 10 to 15 results deprived. Each result is taken in Thinking It usually lasts 60 to 90 minutes. Follow the same process for each thinking block:
- Agree on the product platform that will be assumed as part of the solution. In many software companies, there is only one platform. In hardware companies, it is common to have multiple platforms in the wallet. Feature thinking can also be implemented on multiple platforms.
- The team presented the results, which represent the central point of thinking – one customer required from the quantitative customer. Again, only one results for each thinking block.
- Discuss the root cause of dissatisfaction – and why current solutions fail to address the desired result.
- Evaluating whether the solutions provided by competitors or solutions used in other industries successfully address the desired result.
- Evaluate whether solutions in your product pipeline or in research and development successfully address the desired result.
- Select what raises creativity, if any, to use it as part of the process. The operators are usually chosen from multiple solution tracks, of which there are 8 in total. These paths represent exclusive mutual approaches to address the unparalleled need. Once again, see 81 Creativity revolves to revitalize the thinking process.
- Direct the team to create 3 or 4 alternative concepts and evaluate their ability to increase customer satisfaction.
- Work as one team to derive the best possible solution – it is generally defined as the solution that meets the results to the maximum degree of the lowest cost of the product, the development effort and technical risks. If the team creates a solution that satisfies the result, but at a large cost, they are directed to a mental storm to reduce the cost, etc.
- Document the feature in detail as one team, ensuring that it clearly states what must be implemented to meet the unparalleled need. Include graphics, graphics, photos or graphics as needed. This becomes the inputs in the product requirements document, an epic, etc.
When the thinking session focuses on the perception of a new product platform or a new business model, a slightly different process is followed. In short, when the goal is to put a new product platform, the thinking voltage focuses on developing a solution that will enable the entire task on one platform. In this case, the level of the job step is often thought, not the level of the result.
When the goal is to set a new business model, the team must have already agreed to solve the statute level. From there, the focus focuses on determining how revenue generates the costs will be contained to ensure the connection of the solution and expand its scope.
👉 Read more at: Source
Tags: #Thinking #Results #Gustlesting #mind #Written #Tony #Olwick
📰 Published by Tony Ulwick on 2020-01-31 02:40:00
Via JTBD + Outcome-Driven Innovation – Medium